The Waymaker Leadership Curve ™  

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The Waymaker Leadership Curve

How to choose the right path to growth

Waymaker is an intelligent management platform. Your very own strategic command centre in the cloud to build a better business.

Waymaker helps business owners and leaders get unstuck. At some point in every growth journey people hit a roadblock, stall, or get trapped in the driver’s seat not knowing how to make the next growth move.

Users of Waymaker can:

  • Conduct a diagnostic on their business, critical functions of their business (vision, market, strategy, business model, sales, marketing, service, people & culture) or leaders within the business.
  • Plan goals for the short, mid, or long term and align everybody’s goals to achieve the maximum level of outcomes for the least amount effort.
  • Deliver goals for individuals to deliver improved performance.
  • Optimise the strategic operations through intelligent goal alignment, meeting management, and task delivery.

Put simply, Waymaker as a platform helps leaders make business improvement, business as usual.

Behind the platform is a sensemaking growth framework, Waymaker’s Leadership Curve TM.

How the growth framework works

Every organization, product, or leader first starts in the abstract state of an idea.

That idea needs to become a fully matured market leader. Along the way the organization, product, or leader will need to make it through a series of growth stages.

The Waymaker Leadership Curve

The first key to insight is this; as these growth stages are overcome, over time, commercial value multiplies. A good idea is worth something, but a matured, market leading idea with the ability to continue reinvention and deliver long term profits is worth 100x more.

The problem is different stages require the maturity of different skills and systems to find breakthrough to the next stage.

Simply, what gets us to where we are now, are unlikely to be the only things we need to get to where we are going.

The second key to insight is this; it’s our investment in the right skills and the right systems, at the right stage of growth, that makes the way to our ultimate vision.

The challenge is these skills and systems are constantly moving – much like the tides and currents in an ocean. Right now, in society and economics the volatility of change does not appear to be slowing but picking up pace.

Waymaker's Experience Curve

The third key is this; while the best practice in the skills and systems often changes, the first principle very rarely does.

For example, a customer journey (first principle) today involves mobiles, apps, websites, and parcel delivery (practices). That customer journey (first principle) still existed 30 years ago but contained only a TV, radio, newspaper ad and main street shop (best practices).

The first principal skills and systems are like mountains and valleys which rarely change on our journey while the flora fauna, the best practices will change season by season, region by region.

Unfortunately, nobody ever learns the order of these skills and systems in business school. No-one ever gives you the way to make it happen.

These special steps are almost always learned along the path of life experience, boom and bust, feast or famine, success, and failure. It’s almost like starting, growing, and maturing a business is like a magical dark art that some get right, some get lucky, while most stand around confused and dazed in the storms of constant change.

Until now.

Waymaker CX Essentials Sales Leadership Curve

Waymaker has found the way to make sense of the world around you. Whether you are growing your business, your people, or your teams.

We represent these ‘first principal activities’ as skills and systems on a Waymaker Leadership Curve.

These leadership curves have their own context. For example, a Sales Leadership Curve to show the way to build a leading sales team, or an Employee Experience Leadership Curve to build a world class employee experience, or a Leadership & Management Curve to develop a world class leader.

Each of these curves have been built from our research & development to identify the first principal skill or system within that context.

However, here’s the next problem. If the goal is to reach a level of maturity in the skills and systems of a stage of growth, how do you know how mature your business or team are at that skill or system?

You need to ask the people involved.

Fortunately, that’s what Waymaker does for you, automatically, at scale, and computes the maturity and leadership states using some fancy algorithms.

We call these Leadership Scores. Each skill or system will have a maturity score, then there is an overall skills score, an overall system score and an overall leadership score.

The automation and AI in Waymaker’s Strategy Cloud helps you build the continuous improvement cycles to equip and empower your team to ask the right questions to grow the business every quarter, every half, every year.

Waymaker’s Leadership Curve is the foundation to the diagnostic tools in Waymaker. These diagnostic tools are then integrated with goal planning, meeting management, task management and your strategic roadmap.

And, along that journey of growth we provide our certified coaching & consulting partners and business users access to Waymaker Academy which contains frameworks, playbooks, templates and courses in those skills and systems that will help you find breakthrough.

Be a Waymaker

If you choose to implement Waymaker as your strategic planning and delivery platform you will have a powerful command centre to gather insights, plan and assign goals, and deliver your vision.

Waymaker is software for leaders to manage plans, goals, projects, and meetings so it’s easier and faster to deliver demonstrable results.

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Learn how Waymaker’s Leadership Curve was developed, applied into the software and aligns with clear goal setting to drive high performance.