Waymaker Podcast
Latest episodes
The Waymaker Leadership Podcast is your home of leadership.

10: B2B Masterclass with Paul Higgins
In this episode, we chat with Paul Higgins, a highly respected business coach and entrepreneur who specializes in helping Cloud Consultants scale their businesses.
9: Posture 5 – The Inspirational Leader
The Inspirational leader is our fifth and final leadership posture. These leaders have achieved mastery in their field and run organisations that are market leaders. They lead industries, markets &/or people groups. Transform the ordinary into new & exciting ways of doing things.
8: Posture 4 – The Wise Leader
Wise leaders represent the fourth level of our 5 leadership postures. They are those who have experienced maturity in their organization and are on the road to business expansion. They lead leaders who in turn lead other leaders.
7: Posture 3 – The Empowering Leader
The Empowering Leader represents the third level of our 5 leadership postures. They are a leader who has the ability to lead and release other leaders. Calibration happens at this stage of organizational growth. Listen in as we unpack the qualities of the Empowering Leader.
6: Posture 2 – The Persistent Leader
Persistent leaders represent the second level of our 5 leadership postures. Their key objective is to persevere until they find market fit. They develop the ability to find solutions to the problems they have identified in stage one. Listen in as we deep dive into posture number 2.
5: Posture 1 – The Curious Leader
The Curious Leader is the first of our 5 leadership postures. This type of leader discovers new ideas and finds problems to solve. This leadership posture is most important at the ideation stage of your business. This is the startup phase, where leaders are learning to lead themselves. In this episode, we take a deep dive into the posture of a curious leader.
4: The 5 Postures of a Leader
Waymaker’s 5 Postures of Leadership is a framework that allows business leaders to understand what type of leader they need to be at different stages of organizational growth. This framework is different to other leadership models out there, and brings a unique perspective to understanding leadership dynamics.
In this episode, we introduce you to the 5 Postures of Leadership which we will begin to unpack in future episodes.
3: Aileen Boyle, CEO of Fortro | Women’s Enterprise Scotland Ambassador
In this very special episode on International Women’s Day 2022, We are joined by Waymaker Certified Advisor, Aileen Boyle. Aileen is CEO and founder of Fortro, a consultancy firm in Scotland that works with visionary CEOs and leaders to help build their companies by reframing challenges and identifying opportunities to create additional commercial value. Aileen is an Ambassador for Women’s Enterprise Scotland and a “real-model” for women in business, all around the world.
2: Mindsetting Pt 2 | The 5 Responsibilities of a Leader
### This conversation is GOLD! ### We change the mindset of our organisation by first changing our mindset as a leader. In Pt 2 of Mindsetting, Stu and Craig discuss the 5 Roles of a Leader and how each of these roles fundamentally transforms us as individuals and ultimately the health of our organisation.
1: Mindsetting: Part 1 – How to set mindsets and transform performance
How to set mindsets and transform performance. In part one of our three part exploration of how mindsets affect business success, we unpack some thoughts from the great Charlie Munger of Berkshire Hathaway, and establish why mindsetting is so important.
18: Leadership Torque | Colin Smith: The Listener S1E18
Colin Smith is the founder of dexteritysolutions.co.uk.
In this conversation, Waymaker CEO Stu Leo dives deep into the art of listening.
As The Listener, Colin’s gift is his innate ability to deeply listen to people.
17: Trust Based Sales with Ari Galper S1:17
Throw out your old sales playbooks. Ari has deconstructed and reconstructed the sales process.
Ari Galper is the world’s number one authority on Trust-Based Selling. In this interview, Ari shares how he has deconstructed and reconstructed the Sales process. No more chasing, follow-up, dehumanization or rejection!
16: Essentials Leadership Curve S1:E16
In this episode, we introduce a new product to the Waymaker Platform: Essentials Leadership Curve. This is the perfect solution for Startups & Small Businesses to make business improvement – business as usual.
15: CX: Marketing Playbook S1:E15
The customer experience is defined as the unification of marketing, sales, service, and technology to create inspirational branded moments across every stage and touch point of the consumer journey. Thrive, survive and conquer the customer experience marketing to create a seamless customer journey.
14: CX The Customer Journey S1:E14
We use the disciplines of sales, marketing, and service to provide our customers with the best possible experience. We will show you how to identify gaps in your organization and how to create a valuable customer experience with our seven question growth framework.
13: How to Build Culture S1:E13
As a leader, you might be unfamiliar on how to build or transform culture in your organisation. We often find that people don’t know where to start. Learn how to mould your organisation values, principles and behaviours to shape the ultimate organisational culture.
12: EX Culture Framework S1:E12
Build clarity, alignment and deliver results through values, principles, beliefs, and behaviours in an organisation.
As you work in organisations, you will be familiar with values and principles. However, there is often a big misunderstanding about what these mean. They are often stuck up on a wall. This week, we are diving deep into this confusing bucket of values, principles, beliefs, and behaviours.
11: Lead with Employee Experience S1:E11
If you’re leading a team, you will be well versed in hiring employees.
But, are you retaining, growing, keeping and reinventing your team? Is your employee acquisition process effective?
Over these few weeks, our podcasts are exploring Waymaker’s seven leadership questions – but, in reverse. This week, we will unpack how organisations can improve the employee experience through:
• Developing a mindset shift
• Creating a unified and digital experience
• Empowering and equipping your team
• The difference between employee experience and HR
• Importance of talent acquisition
10: Running Effective Meetings S1:E10
If you’re in an organisation, you’ll be turning up to meetings.
Are they good? Are they effective? Are they worthwhile?
Being busy does not equal being effective. To be effective you must be hitting goals.
Therefore, if time is being spent in meetings, those meetings ought to enable people to hit their goals and deliver on their objectives.
9: Leadership The Waymaker Way S1:E9
Waymaker.io is designed to help you be a better leader and to help you build better leaders
Better leaders build better organisations.
8: Waymaker.io Product Update S1:E8
Waymaker product improvements in May 2021 include a new diagnostic which is up to 50% faster, a powerful new confidence score on all goals and an easier way to slice your data using the explore dashboard.
7: How to Set Goals That Work S1:E7
How to set goals that work, and know when they don’t.
6: How to find strategic alignment: The Secret Sauce of Winning Companies S1:E6
What’s the secret sauce to winning companies? Alignment. Here’s how to create, keep and grow strategic alignment across your organisation.
5: How to interpret and apply growth insights from the Waymaker Diagnostic S1:E5
Learn how to diagnose the competency & capabilities of an organisation in 30mins or less and then focus on the highest value actions.
4: Introducing Waymaker Academy S1:E4
“Education is knowledge …. but education with distribution is transformation.”
Our purpose is to provide practical, quality and easy to digest education & playbooks that leaders, teams and advisors can use every day.
As always we take a little deep dive into what the business principles are relevant and how you can apply them today.
3: How to build your own Strategic Command Centre with Waymaker.io S1:E3
What is a strategic command centre?
A place where real time information can be absorbed & analysed for decision makers to make the most important and most effective decisions quickly.
2: The Experience Curve S1:E2
Waymaker’s Experience Curve is a sense making framework.
You’ll discover remarkable growth comes from asking and answering just 7 questions on a regular, consistent basis.
1: Welcome to Waymaker S1:E1
Waymaker is a platform that helps leaders set start up, scale up or smarten up by doing less to achieve more.
Waymaker is two things:
1. The Waymaker Way – a management framework which helps you make sense of your business & how to grow it.
2. Waymaker.io – a SaaS platform which uses smart algorithms and predictive analytics to bring your business to life through the Waymaker Way.
The platform exists for two groups of people. Businesses and their coaches.