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Waymaker Podcast

Latest episodes

The Waymaker Leadership Podcast is your home of leadership.

Waymaker Podcast | Leadership Torque

18: Waypoints & Scorecards | An Introduction

In this episode we introduce two new features to Waymaker’s performance intelligence platform.
Waypoints and Scorecards simplify complex data sets and show only the insights that matter. You can create them in just a few clicks and connect the data to the people in your organization who lead the change!

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17: An Introduction to The Leadership Curve Part 2

In this episode we continue to talk about the Leadership Curve and in particular the 6 stages of organizational growth – from ideation to maturity and re-invention. Stu and Craig discuss the challenges of staying true to your character and identity as an organisation when you are wrestling with external forces, and we suggest that the LEAdership Curve may have prevented Meta from finding themselves in their current state in 2022!

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15: Moving from Reactive Chaos to Strategic Agility

Strategic agility is the ability of an organization to anticipate, react and adapt to change quickly and effectively.
It is the key driver of organizational success in today’s ever-changing business environment. In this episode, we discuss this idea and provide insights into how to make better decisions, execute goals more effectively and become more adaptable to change.

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14: How to NOT SUCK at Running Meetings

The reality is that most meetings suck. The problem is that they are a reality of the modern organization. The solution however is not found in better scheduling, better technologies or even better software to facilitate meetings remotely. Meetings are better when we understand WHY we meet. In this episode, Stu and Craig discuss the WHY, and how the new Meetings Module inside Waymaker helps make meetings great again.

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13: Sell More with Waymaker CX

In this episode, Craig & Stu talk about the problem of reliable revenue streams for businesses and entrepreneurs, and how Waymaker CX helps solve this problem, offering a pathway to peace of mind by building a predictable revenue cycle – every quarter.

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12: Become a Better Leader with Waymaker

When we talk to leaders, we often hear the same frustration. There is so much information out there on what you need to do to be a better leader – but not much that tells you how to be a better leader today, in your world. In this episode, Craig & Stu talk about Waymaker’s new leadership diagnostic and how it may just revolutionize the way we approach leadership development in the future.

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9: Posture 5 – The Inspirational Leader

The Inspirational leader is our fifth and final leadership posture. These leaders have achieved mastery in their field and run organizations that are market leaders. They lead industries, markets &/or people groups. Transform the ordinary into new & exciting ways of doing things.

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8: Posture 4 – The Wise Leader

Wise leaders represent the fourth level of our 5 leadership postures. They are those who have experienced maturity in their organization and are on the road to business expansion. They lead leaders who in turn lead other leaders.

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7: Posture 3 – The Empowering Leader

The Empowering Leader represents the third level of our 5 leadership postures. They are a leader who has the ability to lead and release other leaders. Calibration happens at this stage of organizational growth. Listen in as we unpack the qualities of the Empowering Leader.

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6: Posture 2 – The Persistent Leader

Persistent leaders represent the second level of our 5 leadership postures. Their key objective is to persevere until they find market fit. They develop the ability to find solutions to the problems they have identified in stage one. Listen in as we deep dive into posture number 2.

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5: Posture 1 – The Curious Leader

The Curious Leader is the first of our 5 leadership postures. This type of leader discovers new ideas and finds problems to solve. This leadership posture is most important at the ideation stage of your business. This is the startup phase, where leaders are learning to lead themselves. In this episode, we take a deep dive into the posture of a curious leader.

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4: The 5 Postures of a Leader

Waymaker’s 5 Postures of Leadership is a framework that allows business leaders to understand what type of leader they need to be at different stages of organizational growth. This framework is different to other leadership models out there, and brings a unique perspective to understanding leadership dynamics.

In this episode, we introduce you to the 5 Postures of Leadership which we will begin to unpack in future episodes.

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3: Aileen Boyle, CEO of Fortro | Women’s Enterprise Scotland Ambassador

In this very special episode on International Women’s Day 2022, We are joined by Waymaker Certified Advisor, Aileen Boyle. Aileen is CEO and founder of Fortro, a consultancy firm in Scotland that works with visionary CEOs and leaders to help build their companies by reframing challenges and identifying opportunities to create additional commercial value. Aileen is an Ambassador for Women’s Enterprise Scotland and a “real-model” for women in business, all around the world.

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2: Mindsetting Pt 2 | The 5 Responsibilities of a Leader

### This conversation is GOLD! ### We change the mindset of our organization by first changing our mindset as a leader. In Pt 2 of Mindsetting, Stu and Craig discuss the 5 Roles of a Leader and how each of these roles fundamentally transforms us as individuals and ultimately the health of our organization.

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17: Trust Based Sales with Ari Galper S1:17

Throw out your old sales playbooks. Ari has deconstructed and reconstructed the sales process.
Ari Galper is the world’s number one authority on Trust-Based Selling. In this interview, Ari shares how he has deconstructed and reconstructed the Sales process. No more chasing, follow-up, dehumanization or rejection!

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15: CX: Marketing Playbook S1:E15

The customer experience is defined as the unification of marketing, sales, service, and technology to create inspirational branded moments across every stage and touch point of the consumer journey. Thrive, survive and conquer the customer experience marketing to create a seamless customer journey.

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14: CX The Customer Journey S1:E14

We use the disciplines of sales, marketing, and service to provide our customers with the best possible experience. We will show you how to identify gaps in your organization and how to create a valuable customer experience with our seven question growth framework.

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13: How to Build Culture S1:E13

As a leader, you might be unfamiliar on how to build or transform culture in your organization. We often find that people don’t know where to start. Learn how to mould your organization values, principles and behaviours to shape the ultimate organizational culture.

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12: EX Culture Framework S1:E12

Build clarity, alignment and deliver results through values, principles, beliefs, and behaviours in an organization.

As you work in organizations, you will be familiar with values and principles. However, there is often a big misunderstanding about what these mean. They are often stuck up on a wall. This week, we are diving deep into this confusing bucket of values, principles, beliefs, and behaviours.

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11: Lead with Employee Experience S1:E11

If you’re leading a team, you will be well versed in hiring employees.

But, are you retaining, growing, keeping and reinventing your team? Is your employee acquisition process effective?
Over these few weeks, our podcasts are exploring Waymaker’s seven leadership questions – but, in reverse. This week, we will unpack how organizations can improve the employee experience through:

• Developing a mindset shift
• Creating a unified and digital experience
• Empowering and equipping your team
• The difference between employee experience and HR
• Importance of talent acquisition

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10: Running Effective Meetings S1:E10

If you’re in an organization, you’ll be turning up to meetings.

Are they good? Are they effective? Are they worthwhile?

Being busy does not equal being effective. To be effective you must be hitting goals.

Therefore, if time is being spent in meetings, those meetings ought to enable people to hit their goals and deliver on their objectives.

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4: Introducing Waymaker Academy S1:E4

“Education is knowledge …. but education with distribution is transformation.”

Our purpose is to provide practical, quality and easy to digest education & playbooks that leaders, teams and advisors can use every day.

As always we take a little deep dive into what the business principles are relevant and how you can apply them today.

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1: Welcome to Waymaker S1:E1

Waymaker is a platform that helps leaders set start up, scale up or smarten up by doing less to achieve more.

Waymaker is two things:

1. The Waymaker Way – a management framework which helps you make sense of your business & how to grow it.

2. Waymaker.io – a SaaS platform which uses smart algorithms and predictive analytics to bring your business to life through the Waymaker Way.

The platform exists for two groups of people. Businesses and their coaches.

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