Lead CX

Be recognized for leading customer experience and got-to-market strategy across sales, marketing, and service. 


Waymaker’s CX Consultant Certification recognizes leaders who can transform sales & marketing teams into performing, growth engines for organizations.


Implement the CX leadership growth framework with business leaders and build revenue engines.

Deliver real commercial results.

As a CX certified marketing & sales consultant you’ll be able to do the following.

  • Run leadership diagnostics in Waymaker to find growth gaps for sales, marketing, and service.
  • Faciltiate strategic sales, marketing, and service coaching and goal planning sessions.
  • Implement effective demand and revenue growth frameworks using Waymaker’s CX playbooks.
  • Build, implement, and teach the best practices of Waymaker software to diagnose, plan, track, and deliver goals.
  • Implement demonstrable leadership improvement across leaders in sales, marketing, and service.


For fractal Chief of Staff, advisors, strategy & operations leaders.

Partners should have completed these certifications.

  • Platform Specialist



This certification is deal for business coaches and consultants who are looking for the following.

  • Recognition as an expert in marketing and sales.
  • A way to stop living month to month and build recurring income with strategic sales & marketing advisory services.
  • A complete set of playbooks, frameworks, templates, and how to’s to create repeatable growth.
  • A way to show demonstrable returns on the effort of designing and building a better business.
  • A way to work in person, or online, with businesses and organizations in your niche or speciality.


Waymaker empowers you with the software, the playbooks, and the recognication.

Leadership coach diagnostic

Step 1: Learn the CX diagnostic

With your Partner License, learn the CX Diagnostic. The CX Diagnostic is the subset of marketing, sales, and service leadership curves from the main business diagnostic.

You can run it yourself, or on any client.

Sell better - marketing and sales consulting

Step 2: Complete 'Sell Better'

Sell Better is the complete guide to developing a smarter, more effective go-to-market playbook and establishing continuous improvement in your revenue engine.

Marketing and sales consultants will learn how to create lasting shifts in demand and revenue performance which shows demonstrable returns over time.


Step 3: Pass the certification

Now you’re ready to pass your CX Consultant Certification. Doing this will officially issue you the certificate and badge which you can use on social profiles like LinkedIn and add to your website, or marketing materials.

The certification can be ordered online in the Waymaker Store and taken at your leisure. There will be around 50 – 60 multiple choice questions. The exam is non-proctored and has no time limit.


Download the Waymaker Partner guide.

Kill the chaos and start building a better business today.

You will learn


  • Who Waymaker is for, how you can profit as a partner
  • Why you should be applying agile strategy with clients
  • The tools and playbooks you can use as a Waymaker Partner.


Explore our FAQs

What is Waymaker.io and what do they do?

Waymaker.io is a cloud-based platform that provides a range of tools and services to help business and leadership consultants or coaches deliver more effective and valuable services to their clients. The platform includes features such as business and leadership diagnostics, goal setting, progress tracking, personalized learning, and data analytics.

How can Waymaker.io help me as a coach or consultant?

Waymaker.io can help you by providing you with a comprehensive set of tools and resources to help you deliver a demonstrable return on effort, whilst making your own life easier when using the structure and systems of Waymaker.  The platform includes a range of features such as goal setting and tracking, personalized learning, and data analytics that can help you identify areas of improvement, develop personalized strategies, and measure progress over time.

How does Waymaker.io differ from other coaching or consulting platforms?

Waymaker.io is unique in that it is designed specifically for business and leadership consultants and coaches to deliver strategic advisory services. The platform is highly customizable, and you can tailor it to fit your unique needs and business model. Additionally, the platform is backed by a team of experienced professionals who can provide ongoing support and guidance as you work with clients.

Is Waymaker.io suitable for all types of coaches & consultants?

Yes, Waymaker.io is suitable for a wide range of business consultants and coaches, including those who specialize in strategy development, organizational development, leadership development, and more.

How much does it cost to use Waymaker.io?

Pricing for Waymaker.io varies depending on the specific features and services that you require. However, a partner license is only $99 per month, which gives access to your own partner portal, multi-client access, and a license to use content in Waymaker Academy with your clients. To get certified, follow the certification pathway, each certification is only $299. Always refer to Waymaker Pricing for the latest prices on licenses. 

How can I get started with Waymaker.io?

To get started with Waymaker.io, sign up here, Pricing, choose the Partner subscription, start learning in Waymaker Academy, get your certifications. Once you have signed up, you will have access to all of the platform’s features and can begin exploring its capabilities.

What qualifications do I need to become a coach or consultant?

While there is no specific set of qualifications required to become a business consultant or leadership coach, most successful coaches and consultants have a combination of education, training, and experience in areas such as business administration, finance, marketing, organizational psychology, training & performance and/or management.

What are the benefits of becoming a coach or consultant?

Becoming a business consultant or leadership coach can be highly rewarding both professionally and financially. Work from home, or an office, build a client list you love to work with, and create a high value, repeatable service. As a consultant, you will have the opportunity to work with a wide range of clients and industries, and help them achieve their goals and objectives.

What are some of the key skills required to be a successful business consultant?

Some of the key skills required to be a successful business consultant include strong analytical and problem-solving skills, excellent communication and interpersonal skills, and the ability to work well under pressure and in a fast-paced environment. Additionally, a good consultant should have a strong understanding of business strategy and management principles, and be able to adapt quickly to changing circumstances and client needs.

Tell me more about Waymaker for…

Build a better small business

Start ups & small business

Explore Waymaker Essentials Edition.

Build a better business with Waymaker

Scaling & enterprise business

Explore Waymaker Business Edition.

Build a better coaching business

Coaches & consultants

Explore Waymaker Partner Edition.