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Waymaker Podcast: Welcome to Waymaker S1E1

by | Mar 12, 2021

Season 1: Episode 1: The Waymaker Podcast

Transcript

welcome to leadership talk

00:05
the official waymaker podcast where we
00:07
explore
00:08
how your organization can achieve more
00:11
by doing less
00:22
okay welcome to leadership talk by
00:25
waymaker
00:26
i’m your host craig heinemann and i’m
00:27
joined by waymaker
00:29
founder and ceo stuart leo how are you
00:32
stu
00:32
i’m great craig welcome to the waymaker
00:34
podcast
00:36
thank you stu so okay we used to do a
00:39
podcast called the brand transformation
00:41
show where we talked about brand
00:43
strategy brand transformation
00:45
but we’ve wrapped that season up to
00:47
focus on something new
00:49
um so do you want to tell us a little
00:50
bit about that stew
00:52
well sure we’ve uh given ourselves a
00:54
brand transformation haven’t we
00:56
um yeah uh not only um
01:00
where we on audio we’re now audio video
01:03
i know i’ve actually gotta you know
01:05
scrub up and do my hair and all that
01:06
sort of stuff now did you
01:08
did you can you not tell
01:12
oh dear uh we’ll have to work on that
01:14
one we
01:15
go very very exciting news we um
01:19
well what six nine months ago we went
01:22
dark
01:22
we went quiet along with the rest of the
01:25
world
01:26
the rest of the world and as we were
01:29
using that time to re-imagine a new
01:33
vision
01:33
new strategies we started to explore
01:37
what things could look like if we
01:39
executed in a new way
01:41
and what has happened is we’ve created
01:44
um a platform called waymaker
01:47
waymaker so what’s waymaker in a
01:49
nutshell well that’s
01:50
yeah good question that’s why we’re here
01:53
well
01:57
the big idea is that waymaker helps
02:00
leaders start up scale up
02:01
smarten up by doing less to achieve more
02:06
there’s our there’s a big contradiction
02:09
and at its essence it’s two things one
02:12
it’s a management framework
02:14
a way to make sense of your your
02:17
business or your organization around you
02:20
and most importantly what are the most
02:22
valuable steps
02:24
that i could take to grow it because
02:27
we think most people are interested in
02:29
improving and growing their organization
02:33
secondly that that way that management
02:36
framework
02:37
is supported by a technology platform at
02:40
waymaker.io
02:42
that is a sas platform software service
02:45
that uses really smart algorithms and
02:48
predictive analytics to bring your
02:51
business to life your organization to
02:53
life
02:54
on the waymaker platform using the
02:56
waymaker way so that platform helps you
02:59
manage
03:00
according to the waymaker way and it
03:02
uses
03:03
really powerful tools to very quickly
03:05
show you
03:06
ah that’s where we need to improve ah
03:08
that’s if
03:09
we should tweak that on our business
03:10
model actually the next activity we
03:13
should do in
03:13
sales is this and so the
03:17
platform itself two things a way of
03:19
managing your business a way to make
03:20
your business grow
03:22
a way to make your way forward in the
03:23
business and two the technology
03:26
because that’s the tool to go with it
03:30
and you’ll hear me talk a lot about
03:32
skills and systems
03:33
and what we have at two things a new
03:35
skill you’ll learn and a system to use
03:36
it
03:37
and the net net is you grow your
03:39
business faster
03:41
awesome so how do we get here stu like
03:43
how do we end up
03:44
at waymaker that’s a that’s a good
03:47
question
03:49
take me on a journey well i should also
03:51
say that waymaker is for two
03:53
groups of people it’s yes and this will
03:56
make sense as i tell the story because
03:59
the story um well the two groups of
04:02
people
04:02
are businesses business users business
04:05
leaders and
04:06
and their teams and two they’re coaches
04:08
and advisors
04:09
so you can use the platform on your own
04:12
not a problem or you can use the
04:13
platform with a with a coach or an
04:15
advisor
04:17
great the the story of waymaker
04:20
really is a story of two airports and
04:24
um sounds like charles dickens yes
04:28
hopefully not as long as charles dickens
04:30
this should this should only be about a
04:31
25 minute podcast
04:33
okay and i hope at the end of the
04:36
podcast you’re going ah yeah that
04:38
yeah i can see a bit of me in that yeah
04:40
i can i get that
04:42
and and if you do we’ll jump on to
04:44
waymaker at um
04:45
waymaker dot io and um
04:49
and look at the framework look at look
04:51
at what we do
04:54
jump onto the software and have a free
04:55
trial if you like um
04:58
but hopefully out of today you’ll get a
04:59
bit of a sense of the why
05:01
and um as i said the the story is
05:04
actually a story of two airports
05:07
um the first airport is sydney airport
05:10
here in australia um
05:13
what circa 2010 so
05:17
let’s let’s date this we’re in 20 scene
05:20
let’s set the scene we’re in 2021
05:21
2010 2010 about a decade ago
05:24
and i wasn’t doing what i’m doing now
05:28
obviously but i was you know a much
05:32
younger
05:33
skinnier healthier
05:36
better looking guy you wouldn’t think
05:38
that’s possible um
05:40
uh but hey you know wonders never cease
05:42
and
05:43
um i’m i’m working in the corporation
05:46
and uh i love it by the way i love i
05:48
love that corporation it was a great
05:50
place to work
05:51
but uh i think like many people
05:55
you hit certain points and and i’m
05:58
walking through sydney airport
06:00
2010 it’s you know it’s about 11 o’clock
06:03
at night
06:04
i’ve just done um one of those big days
06:08
that exec does i think i started my day
06:10
in townsville
06:11
stopped off in brisbane um met people in
06:15
sydney and
06:16
um and i’m now in sydney airport 11
06:19
o’clock at night
06:21
i don’t know if i’d missed my flight
06:22
done if i’d landed for my flight
06:24
all i can remember is that it’s been
06:28
just 16 17 hours of mayhem
06:32
and and i’m walking through the airport
06:36
and there’s not it’s that it’s that time
06:38
of night where i think we must have been
06:40
the last flight
06:41
so i must have been i must have been um
06:44
on my way to the last flight or leaving
06:46
or something
06:47
and i see the dude with the you know the
06:50
cleaner that
06:52
that you drive the machine around the
06:53
airport yeah and sure
06:55
and it cleans the airport
06:58
and i’m dragging my little briefcase and
07:00
i’m walking along and i see that guy
07:02
and i look at that guy and i’m like
07:06
i think i want your life looks like an
07:09
easier job right now
07:11
yes i think i think
07:15
you i think you had a better careers
07:16
counselor than i did
07:20
on on the outside everything looked
07:23
great
07:24
high paying young executive
07:28
working in a great corporation flying
07:30
around the country
07:31
working on exciting projects but in
07:34
reality
07:36
what’s behind that is frustrations and
07:39
mayhem
07:40
and dysfunction and politics and
07:44
the life of of of that traditional
07:47
corporate world and
07:50
and what’s behind that is a family at
07:52
home
07:53
a wife a young baby probably at that
07:57
stage
07:58
um uh and and where am i i’m i’m
08:02
i’m walking through some airport at some
08:04
stupid hour of the night
08:06
um eating badly sleeping badly
08:11
um running we’re having a quarter life
08:13
crisis
08:14
i’m having a little quarter there’ll be
08:16
over
08:17
a third let’s say let’s say i make let’s
08:20
say this body makes it to 120.
08:22
right i look at this guy there must be a
08:25
better way
08:26
and i knew there was a better way i knew
08:29
that
08:32
big organizations come with politics and
08:34
dysfunction and you’ve got to play the
08:36
game and you’ve got to get stuff done
08:39
but i’ve got to say i stopped and i can
08:41
i can man i can still
08:43
remember that moment um as i close my
08:46
eyes
08:47
and and i can i can see that guy and i’m
08:50
like dude
08:52
i want your job um i think you have a
08:55
great life
08:56
it’s you get to the end of the day and
08:58
something’s clean
09:00
you’ve achieved something it’s
09:01
purposeful um
09:03
it’s peaceful it’s quiet there’s nobody
09:05
around
09:06
um you know there’s all these things
09:09
that
09:10
that suddenly um driving a cleaning
09:12
machine at 11 o’clock at night
09:14
suddenly was was a wonderful
09:17
job to aspire to and some corporate
09:20
executive getting paid
09:22
hundreds of thousands of dollars a year
09:24
you know
09:25
in a great career just looks like
09:27
meaningless waste of time
09:29
and and so that was a crystallizing
09:31
moment
09:32
and i thought there’s got to be a better
09:34
way of doing this
09:36
and that that triggered a process to go
09:38
i think i think i’m going to try
09:40
something new
09:40
i’m going to go and be a consultant i’m
09:43
going to go and
09:44
and and embark on my consulting journey
09:47
and help other people other business
09:50
leaders
09:51
build great brands and design great
09:53
strategies and achieve great outcomes
09:56
yeah and and that was a catalyzing
09:57
moment um it was at that moment
10:00
that i went yeah i’m not going to be the
10:04
cleaner guy
10:04
as much as that’s a great job and i i
10:06
think that’s wonderful
10:08
but um i’m going to use my skills and
10:11
i’m going to
10:11
go help people because i think helping
10:14
people
10:16
is um so much better than corporate
10:18
politics
10:19
and and of course working for yourself
10:23
uh has none of the headaches that
10:24
working for a corporation
10:26
in that moment it seemed like a better
10:30
option
10:30
of naive idealism um of course you think
10:34
that
10:34
working for yourself has none of those
10:36
issues um
10:38
which is why it’s the story of two
10:40
airports great
10:42
so so that’s airport number one um
10:45
crystallizing life moment
10:47
airport number two um is
10:51
is actually los angeles airport um at a
10:54
probably similar time at night
10:57
but about six or seven years later right
11:00
so let’s fast forward um let’s go back
11:02
four or five years
11:04
from now and go forward six or seven
11:06
years from then
11:08
um circa
11:11
216-ish could have been 15 could have
11:13
been 16 i don’t know
11:17
and i’m walking through los angeles
11:19
airport after
11:21
attending a technology conference and
11:24
i’m six or seven years into a consulting
11:26
business which
11:27
um uh i loved love
11:31
uh it’s and and i
11:34
have the same moment because
11:38
um it’s hectic it’s frantic
11:42
we’re we’re doing lots of different
11:44
stuff we’re
11:46
we’re we’re we’re making lots of money
11:49
we’re probably multiple seven
11:50
figures you know there’s millions of
11:52
dollars running through the business
11:54
um uh where we’ve
11:57
it’s almost one of those moments in life
11:59
where the same kind of scene is thrust
12:02
at you
12:04
eleven o’clock at night off a plane from
12:08
san francisco or wherever it was and i’m
12:10
walking to the
12:11
to the to the flight um
12:15
uh i’m trying to get to that gate and
12:17
and it would have been
12:18
late at night one of the last flights
12:20
out i’m assuming
12:22
um and i see this it’s not the same dude
12:25
but it’s the same dude
12:26
um on a similar machine and
12:30
and i’m like
12:34
i’m back there well i’m back there
12:37
um but hang on a minute i’ve just spent
12:39
the last six or seven years
12:42
building this multi-million dollar
12:43
business and
12:45
and why am i again frantic
12:49
chasing a tail
12:53
all those same issues for better or for
12:56
worse
12:56
had come back and crystallized again in
12:59
that moment
13:00
and it was like life picked up a big fat
13:03
wet fish
13:04
and just slapped me across the face and
13:07
went
13:08
what is going on and and i had to have
13:11
one of those really humbling moments
13:13
of going okay the one constant here is
13:16
me
13:19
that’s a very humbling moment where you
13:21
go hmm
13:24
i can complain about corporate politics
13:26
and i can complain about
13:28
business partners and business programs
13:30
and
13:31
good clients and bad clients but you
13:33
know what
13:34
perhaps there’s some things i’m doing
13:37
that
13:38
have led me back to the same point where
13:40
i’m happy to
13:41
throw in a multi-million dollar business
13:44
and become
13:45
a a driver of a cleaning machine
13:48
which still sounds wonderful and by the
13:50
way i’m not dissing that job at all
13:52
don’t hear that in this journey
13:54
um it it’s but there’s something about
13:57
the purposefulness the clarity of it
13:59
the simplicity of it the rhythm of it
14:03
that actually speaks to our humanity
14:06
and says well hang on a minute how
14:10
how can you build a wonderful life
14:12
through business
14:13
and and actually when you start to peel
14:16
the layers back
14:18
most of us are actually in business or
14:21
in organizations leading them
14:23
because deep down we went this is a good
14:25
business i could make some money and
14:27
build a better life well this is a good
14:28
organization we can solve a community’s
14:30
problem
14:31
and create a great outcome we generally
14:33
have
14:35
certainly from the hundreds of business
14:36
owners and leaders i’ve sat down and
14:38
talked with over the years
14:40
it’s rare that you’re just in it for the
14:42
money
14:44
every now and then you find those people
14:45
and um and you tend to sort of shake
14:48
their hands and move on because
14:50
when you’re just in it for the money
14:51
there’s something a bit cold about that
14:55
and most business people really are and
14:59
and and coaches and consultants are in
15:01
it because
15:02
they want to do something of value and
15:05
and so
15:06
going back to that guy kawasaki quote
15:08
make meaning and you’ll make money
15:10
most people are yeah well um
15:13
craig yes you were the the gentleman
15:17
probably around that time in 2010 that i
15:20
think it was the art of the start was it
15:22
guy
15:23
yeah that’s right great book great book
15:26
and i think
15:27
um i think he gave that to me for my
15:28
birthday didn’t you um
15:30
or something i can’t remember and uh
15:34
and i think that was a bit of a catalyst
15:36
at that time to go and make the same
15:38
same mistake again
15:42
he didn’t read it he didn’t read it but
15:45
what you were going to say was in the
15:46
book the out of the start guy kawasaki
15:48
has a great statement doesn’t he
15:50
yeah what is that meaning make meaning
15:52
and you’ll make money
15:53
yeah um but put the meaning before the
15:56
money
15:56
yeah that’s right um and so these two
15:59
moments were critical
16:00
and and and why were they critical
16:02
because back in 2 15 16
16:05
i’m in a consulting business we’re
16:07
dealing with lots of clients
16:09
we’re doing lots of different things but
16:12
deep down um myself and
16:15
and others in the business but
16:16
particularly myself i started to ask the
16:18
question
16:19
okay what what is it when we when we do
16:22
things really really well because we
16:23
were doing some things really well
16:25
something’s okay and i’d have to say
16:26
some things not very well
16:29
and we’re working with clients who are
16:31
doing some things really well
16:32
something’s okay and some things not
16:33
very well
16:35
and so what was it what were the things
16:39
that helped you do things really well
16:42
and there were some clients that you
16:45
could look at
16:46
and we’d go man yeah they’re doing
16:48
things really well
16:50
why did they do it really well there was
16:53
different research we came across
16:54
and and over the course of a few years
16:57
we
16:59
started i started to put together pieces
17:02
of a jigsaw puzzle and
17:05
and and what what i was really doing was
17:08
starting to build
17:10
sense of the world around me now
17:14
many other people have gone on the same
17:16
journey that’s great there’s lots of
17:18
different there’s no one right answer i
17:20
think there are just better answers
17:21
and i think we’ve got a different and a
17:23
better answer here
17:25
and what what’s it i was going to say
17:28
you see you’ve got all these jigsaw
17:30
puzzle pieces you started to put them
17:32
together
17:33
what did you discover well we discovered
17:37
that um the people who achieved more did
17:40
less
17:43
and that the path to achieving more
17:46
was doing less and and
17:50
somehow achieving more whether it was
17:51
more in business or more in life
17:53
they were often the same thing um
17:56
happened because you did less
17:59
and by less it was less things you had
18:01
less things on your to-do list you had
18:03
less
18:03
issues to solve you had didn’t mean you
18:06
didn’t work as hard but you did less
18:08
and right and and so this big idea of
18:12
um how do you achieve more by doing less
18:14
started to
18:16
unfold in front of us and
18:19
as we started to practice that with
18:22
clients
18:23
and with ourselves we had um
18:26
interesting and remarkable results
18:30
and and and it was it was this
18:33
discipline of choosing to do less
18:37
that actually led to achieving more
18:40
and and so um it’s a great paradox
18:43
and so we we we started to put pieces of
18:46
the puzzle together
18:47
um and so it’s the big answer and so
18:50
that was like five years ago
18:51
right you’re talking about revelation
18:54
number two or
18:56
you know um and so you know that was
18:59
that was five years ago so you’re
19:00
starting to put these pieces of the
19:02
puzzle together
19:02
and sort of in the last six to nine
19:05
months
19:06
they’ve gone okay uh where you know
19:09
coverts shifted the way that the world
19:11
thinks
19:12
the way that the world does things this
19:14
seems like a good time
19:15
it’s as good a time as any to um you
19:17
know
19:18
change things up again yeah yeah yeah so
19:21
so the last so the last five years or so
19:24
of
19:25
um your you know previous
19:28
business consulting consulting business
19:31
has kind of led to where you are now
19:33
um yes yes yes yes
19:36
there were certain things we were doing
19:38
that we went ah that sucks let’s get out
19:40
of that business
19:41
let’s get out of that that’s that’s not
19:43
healthy and then there are other bits we
19:45
went let’s innovate
19:46
and try things and we
19:50
that was where we said to some clients
19:52
hey um
19:54
let’s help you let’s let’s let’s put in
19:56
some frameworks
19:57
that might help you achieve more by
19:59
doing less and
20:01
um and so the last four or five years um
20:04
were really r d testing
20:07
um uh we had some really friendly
20:10
clients that
20:11
knew that we had deep relationships with
20:13
that knew
20:14
um we were going to test stuff on them
20:16
um yeah
20:17
well at least the right people knew um
20:19
yeah everybody knew
20:21
uh and and and so there was we we put
20:24
together this framework
20:26
that that we’ve come to call the
20:27
waymaker way
20:29
that is is built on a framework that
20:31
you’ll see on our website called the
20:32
experience curve
20:35
that actually helps you practice these
20:38
principles because there’s sitting
20:40
behind this big idea of
20:41
well how do you achieve more by doing
20:43
less there were
20:45
eight and
20:49
do i have to pay for those or are you
20:50
going to give those to me no i will give
20:52
those to you for free
20:55
and i guess that’s what this podcast is
20:57
about isn’t it
20:58
this podcast is all about kind of
21:00
getting behind the scenes
21:02
um talking about the frameworks the
21:06
tools
21:06
how to use them over time we’ll talk to
21:09
customers and
21:11
other coaches and and bring some of
21:14
these ideas to the table
21:16
um so so that’s why we’d like you to
21:17
keep listening to the podcast
21:19
um and so these eight principles
21:22
uh sit behind they frame the world view
21:24
of this this framework
21:26
and they’re for me they’re like herbs
21:28
and spices um
21:30
one of my first jobs as a kid uh was
21:32
working did you
21:33
i did yeah did you i did that was me
21:36
that was mcdonald’s yeah see it’s great
21:39
to write a passage
21:42
and in in the back there were these
21:44
silver packets um
21:46
at kfc and those silver packets um
21:49
were labeled the kernels 11 secret herbs
21:53
and spices
21:54
and i was a i was a cook i was a chef
21:58
at the tender age of 16. and um
22:05
and uh and you would take that silver
22:07
packet once you you know you
22:10
rolled the chicken in the in the flour
22:12
mix and was stacking it on the grates to
22:14
go in the deep fries
22:16
um in the flour mix would go the kernels
22:18
11 secret herbs and spices
22:20
but it was a tiny packet it was actually
22:22
quite small
22:25
but if you didn’t add the colonel’s
22:27
secret
22:28
11 herbs and spices um
22:32
it would just it was just chicken it was
22:34
just chicken wrapped in flour and deep
22:36
fry
22:37
it was pretty normal but the quantities
22:40
it was like you know one
22:41
one tiny spice to one big handful of
22:44
flour somehow that one tiny spice
22:46
had a compounding effect on that flour
22:48
you get the point that’s the point i’m
22:50
kind of trying to make
22:51
these eight principles are kind of like
22:55
um compounding herbs and spices sitting
22:58
inside your organization great and
23:01
they’re not rocket science
23:03
but they are a science and so the
23:07
these eight principles um i’ll say them
23:09
to you
23:10
and you’ll go yeah i sort of knew that
23:14
but um the experience curve the waymaker
23:18
way
23:19
actually puts these principles into
23:22
action and forces you to do them
23:25
yeah okay so let’s should we talk about
23:27
those principles yeah let’s
23:29
yeah let’s let’s go through the eight
23:31
principles
23:32
real fast yep let’s do it okay
23:35
principles for growth
23:36
principles these these are the waymaker
23:38
principles for growth they’re like the
23:40
compounding effects um the first one is
23:42
the ability
23:44
to develop situation awareness
23:47
um one of the things um that’s happened
23:51
during covert
23:52
is that covert is it’s like somebody
23:54
pulled the time lever
23:56
and we’ve fast forward in time like
23:58
decades in terms of how quickly certain
24:00
trends
24:01
have erupted on us you know where
24:04
if you’re not digital today you just
24:06
you’re not on the playing field
24:07
if you um if
24:11
if if you are looking at the world today
24:13
to what it was just two years ago it’s
24:15
moved ahead in trends and
24:18
geopolitical sort of structures um
24:22
light years um you know we’ve all
24:24
experienced that
24:26
and so situational awareness um so
24:29
awareness is the first principle
24:31
the capacity to and to practice and
24:33
develop situational awareness
24:36
it’s the capacity to look around you
24:37
really quickly
24:39
and go we know what’s going on around us
24:41
and we know what’s going on
24:43
inside us and and
24:46
and sitting kind of behind that is this
24:49
recognition that an organization of
24:50
business
24:51
it’s a system and in fact it’s a system
24:53
of systems a bit like a human body
24:55
human body is a system but it’s actually
24:57
a system of systems skeletal systems
25:00
nervous systems
25:03
clearly i’m not a doctor what else
25:05
[Music]
25:07
endocrine endocrine
25:10
and in in medical science
25:14
um the body has this thing called
25:17
homeostasis how do you how do all the
25:19
systems work together to maintain
25:21
stability based on what’s happening
25:23
outside the body and what’s happening
25:25
inside the body
25:26
make sense homeostasis um that’s that’s
25:29
so your ability there’s a system for
25:31
managing systems in your body
25:32
and it’s and organizations that achieved
25:36
more by doing less
25:38
were actually able to respond to what
25:41
was going on
25:42
outside of them and inside them really
25:44
quickly and easily
25:46
and that’s really healthy when the
25:49
temperature changes outside you need to
25:51
adapt quickly
25:52
and and so this adaption um
25:56
was a secret ingredient yeah
25:59
we’ll talk about it so awareness number
26:00
one awareness
26:02
yeah i’m going to i should speed up
26:03
clarity yeah
26:05
i mean it’s not rocket science um
26:08
but if your team and teams don’t have
26:11
clarity of vision
26:13
or clarity of purpose well where are
26:15
they going what are they doing
26:16
if they don’t have clarity of strategy
26:18
um well do we know how we’re
26:20
differentiated
26:21
and what gives us advantage if we don’t
26:23
have clarity of
26:25
business model do we really know what
26:26
drives value commercially
26:29
you get my drift so clarity is actually
26:32
the kind of the art of asking the right
26:34
questions
26:36
and the next one which is alignment so
26:39
number three
26:40
alignment is like the hand in hand to
26:42
clarity
26:43
um clarity is about asking the right
26:45
questions alignment is
26:46
actually about agreeing the right
26:48
answers and
26:49
okay and if you don’t agree we’ll then
26:53
you know argue gracefully to develop the
26:55
right answers
26:56
that is what creates the alignment so
27:00
um these organizations had amazing
27:02
ability to be aware of what’s going on
27:04
around them
27:05
and respond proactively they also had
27:08
the clarity
27:09
um to around who they were and what they
27:12
did and what problem they solved
27:15
so that they could in that awareness
27:17
either choose to respond or not
27:20
and that’s that’s really important um
27:23
but they didn’t just have that at one
27:25
level of the organization
27:26
they had that across the organization
27:28
they had that in alignment
27:30
which meant people didn’t get distracted
27:32
easily
27:33
yeah does that make sense yep
27:37
um it also meant all layers of the
27:39
organization could actually hold each
27:40
other accountable
27:41
so the ceo wasn’t you know independent
27:45
of you know that’s right yeah it’s you
27:47
know it’s that classic example of
27:49
um here we go here’s cheesy quote um
27:52
number two
27:52
for the day i think it was a zig ziglar
27:54
motivational quote
27:56
um from yesteryear where he said it’s
27:58
not about the way the wind blows
28:01
it’s about how you set your sails and
28:04
and if the wind
28:04
changes well great the sailors
28:08
know how to reset the sails um
28:12
the the helmsman or the captain actually
28:14
doesn’t need to tell them
28:16
because they know where the boat’s going
28:19
they know that that sail needs trim
28:21
because that’s where the boat’s headed
28:22
does that make sense yeah it’s great um
28:25
and so when is it awareness clarity
28:27
clarity alignment alignment
28:30
fourthly focus
28:34
if you have the awareness and then if
28:36
you have the clarity and that clarity
28:38
leads to alignment
28:39
it gives you that ability for focus i
28:41
remember sitting down with a ceo
28:44
in the property industry and a great
28:48
really simple business model really
28:50
successful one of my favorite clients to
28:52
work with
28:54
and i just remember him being brutally
28:57
clear
28:58
about where they played which swim lane
29:00
they played in
29:01
which was extremely boring extremely
29:03
traditional
29:04
but extremely predictable
29:08
yeah and if they got outside of it they
29:10
got burnt
29:11
and every time they’d left that swim
29:13
lane that focus
29:15
something bad happened and it was really
29:17
easy to see
29:19
and and so they had this innate focus to
29:22
go
29:22
yeah we we know that’s boring but you
29:25
know what that’s what we do and we do it
29:26
really well
29:28
and we’re not going to get distracted
29:30
off that and yes and it was
29:31
extraordinarily effective for them
29:34
awesome focus uh what number are we up
29:38
to it’s got to be six doesn’t it
29:43
clarity when it’s clarity alignment
29:44
focus focus all right mature five
29:47
maturities number five yeah um and this
29:50
one’s actually really important these
29:51
organizations that
29:52
um achieved remarkable results they
29:55
didn’t
29:56
just buy technology and they didn’t just
29:59
buy smart people or build people they
30:02
invested in two things
30:04
they invested in both skills and systems
30:07
and
30:08
okay you know if you’ve worked with me
30:10
in the past um if you’re a client
30:12
listening to this you’d have heard me
30:13
bang on this for years because this is
30:15
one of the early things we discovered
30:17
um you know we’ve been through a decade
30:19
of
30:20
phenomenal technological change it was
30:23
only 2007
30:25
13 years ago when steve jobs stood up
30:28
and said and here’s one more thing
30:30
and held up an iphone and you know that
30:33
was
30:34
only just after facebook was founded and
30:36
twitter was founded and you know
30:38
where we are today is just unbelievably
30:41
different
30:42
from where you know you and i like
30:45
um you know hanging out in our
30:48
university college years um
30:51
just just chalk and cheese and
30:54
organizations that
30:55
build both skills and systems build
30:58
maturity
30:59
okay and and and so when you’ve got
31:02
awareness what’s going on around you
31:04
and you can respond to that awareness
31:06
effectively because of the clarity you
31:07
have
31:08
and you can respond in all areas because
31:10
the alignment you have
31:11
and because you have focus you can
31:14
actually start building maturity you’re
31:15
not chasing your tail
31:17
um i think you know in the past we’ve
31:20
talked
31:21
as an example about this about saplings
31:23
around trees
31:26
you know how mature a tree is
31:29
when you chop it down and
31:33
which hopefully we don’t chop down too
31:34
many but you chop it down
31:36
and you see the growth rings maturity
31:39
rings
31:40
and every growing season doesn’t exactly
31:43
correspond with years but
31:44
every growing season you see a ring in
31:47
that tree trunk
31:48
but if you look at that tree and if you
31:51
look at young trees
31:54
sometimes as as they’re young what’s
31:57
growing up around them
31:58
are saplings and a good woodsman
32:02
a good gardener will go along and if
32:05
they have a tree growing in their garden
32:07
they’re actually going to cut the
32:08
saplings off they’re going to
32:10
just get rid of those saplings because
32:12
those saplings are sapping
32:14
life and energy from the main trunk yeah
32:17
and if you see a tree that’s kind of
32:18
disformed at its base
32:20
it’s because it’s it’s it’s it’s been
32:22
unhealthy in its early years it’s had
32:24
saplings deforming it
32:25
so that the symbol here is exactly that
32:29
we build maturity in our core focus in
32:32
our core skills
32:34
and the organizations that did that um
32:36
remarkable
32:37
so awareness clarity alignment uh focus
32:40
maturity
32:41
what number are we at six curiosity
32:45
yeah this this um now i love this
32:48
because
32:48
um i think i’m naturally uh curious
32:52
but these organizations put on to this
32:54
layer of maturity this
32:56
this layer of curiosity they held the
33:00
mindset
33:00
of an explorer
33:05
let me be clear here it didn’t mean they
33:07
were jumping off focus and doing
33:09
but they were exploring new ways and
33:11
better ways of constantly doing what
33:12
they did better
33:14
um going back to that example of that
33:16
ceo in the property industry
33:18
sticking to their somewhat boring
33:20
traditional swim lane
33:21
didn’t mean they didn’t do it better
33:23
they were getting better and better
33:24
quarter by quarter year by year
33:27
or even embracing new tools and
33:28
technologies exactly
33:30
yeah um their investment in technology
33:33
and build process and sales process and
33:37
was phenomenal um but you know what uh
33:40
it was focused
33:41
uh it wasn’t re it wasn’t diverse in
33:44
that sense
33:44
um and and so this curiosity this
33:48
mindset of the explorer
33:49
testing and measuring and hacking growth
33:51
hacking your way through
33:52
the different levels of growth was
33:54
fundamental
33:56
um number seven is um
34:00
is this idea of rhythm so
34:03
um you know i that as i was telling that
34:07
story
34:07
um uh if you’ve
34:10
seen the dude on the cleaning machine in
34:13
sydney airport in los angeles airport
34:15
um one of the things that really speaks
34:18
to your heart
34:19
is is the predictability of the rhythm
34:22
yeah what am i going to do today i’m
34:24
going to come in i’m going to get my
34:26
keys i’m going to hop on the machine and
34:28
i’m going to drive it up and down this
34:30
this uh this terminal there’s a rhythm
34:32
there’s something
34:34
calming to that um there’s there’s a
34:37
reason
34:38
why we have four seasons in the year um
34:41
uh summer autumn winter spring there’s
34:44
there’s a rhythm
34:45
to life it’s you don’t have to look far
34:48
to see the rhythms of life playing out
34:50
in our natural state
34:52
and and one of these principles we saw
34:55
in remarkable work around us
34:58
was this principle of rhythm how do you
35:00
use this rhythm and
35:02
and it’s and this is the principle that
35:05
um that actually creates
35:08
momentum and ultimately
35:12
off that momentum you get what we call
35:15
leadership
35:16
talk and uh i think we’ve named this
35:19
podcast leadership
35:20
leadership talk t-o-r
35:23
q-u-e yeah talk leadership talk because
35:27
um when you practice that rhythm
35:29
something happens in the rhythm
35:31
and you’ll discover in the waymaker way
35:32
that every quarter is a
35:34
is a rhythm just like we have seasons in
35:36
a year um
35:37
and every time you practice that rhythm
35:40
you’re getting better
35:41
and better and better at doing less
35:44
isn’t that crazy you’re getting better
35:46
and better and better at doing less
35:47
at the same time you’re achieving more
35:50
and
35:51
um it’s talk that’s talk in your
35:54
in your engine is is that power you get
35:58
um you know i’m one of those um
36:02
uh adventurous folk here in australia
36:04
that loves to
36:05
get out in their four-wheel drive and um
36:08
go and see the countryside
36:10
um and uh and and when you
36:14
when you’re on the beach or you’re
36:15
trying to get up a sand dune or you need
36:17
torque you need power in the low range
36:20
in the in the low end
36:22
to move forward through hard things and
36:25
rhythm builds torque as an engine i’m no
36:29
mechanic but here’s as much as i know
36:30
about mechanics
36:33
when henry ford was inventing the engine
36:34
he needed power
36:36
coming from an engine transferred to a
36:38
drive shaft to turn wheels
36:41
and as the pistons are moving up and
36:42
down as you’re turning
36:44
you’re developing this torque this can
36:47
this this power which comes from
36:49
from leverage from the way you can lever
36:52
something
36:53
and and so you know if you’re an
36:54
engineering mechanic listening to this i
36:56
apologize i’m probably just
36:58
man i probably just i can’t correct you
37:00
because if my car breaks down that’s
37:02
probably
37:02
my wife that she she knows way more
37:05
about
37:06
she’d probably jump out but you get the
37:08
point um
37:09
you get the point and and rhythm the
37:12
cycle of turning awareness clarity
37:15
alignment focus and building maturity
37:17
um actually creates power inside the
37:21
organization which
37:22
is torque which is deep seated energy
37:25
um i could talk on that for a lot more
37:26
but we’re up to number eight
37:28
we are accountability accountability
37:31
yeah this this eighth piece of the
37:33
jigsaw puzzle um
37:35
and look to be honest um you know i’m
37:38
being a little bit honest in my
37:40
um get behind the scenes of waymaker
37:42
talk on our podcast
37:44
um if i go back to moment one you know
37:47
sydney 2010
37:49
circa and moment two
37:52
los angeles 2016-ish
37:56
if if i was to hold myself accountable
37:58
to those two moments
38:00
clearly there were things i
38:04
wasn’t accountable enough on that i
38:06
wasn’t focused enough on
38:08
that in reality i wouldn’t repeat the
38:10
same mistakes if i didn’t
38:12
own certain outcomes sooner and if i
38:15
didn’t allow people around me to own
38:16
those outcomes
38:18
sooner and so accountability
38:22
which is just owning owning the work you
38:25
do
38:26
and and those you lead
38:29
brutal accountability uh it means that
38:33
well if your subordinate does it wrong
38:35
well whose fault is it it’s yours
38:38
and it’s yours for either a training
38:40
them improperly
38:41
and not helping them and growing them or
38:43
b if you have trained them properly and
38:45
they’re still not doing it right
38:47
it’s your fault for not moving them on
38:50
um
38:51
at the end of the day it’s it’s you yeah
38:53
um you own it
38:54
so if there’s a problem in your business
38:58
you can go no further than you if
38:59
there’s a problem in your life
39:01
so so these eight herbs and spices
39:05
have this compounding effect
39:08
when you get awareness clarity alignment
39:10
focus maturity curiosity rhythm and
39:12
accountability
39:15
organized and functioning
39:18
inside your business they have this
39:22
unbelievable compounding effect
39:25
and somehow um
39:28
the magic happens and you achieve more
39:31
by doing less
39:33
and and so the way make a way the
39:36
framework we have the experience curve
39:38
puts all eight of these principles into
39:40
action
39:41
really simply so in future episodes
39:44
we’re going to talk about how
39:47
you can or how people have applied these
39:50
uh principles through the waymaker
39:52
platform
39:54
to see amazing results
39:57
yeah yeah yeah the the day i knew we
40:01
were onto something
40:03
is um is when i was i was
40:06
uh working with a group of people and we
40:10
were on this
40:11
we were doing this we weren’t doing this
40:12
perfectly um
40:14
and i remember the marketing manager um
40:17
really good good guy i’d call him a
40:20
friend
40:21
he’s no longer at that company so it’s
40:22
okay to talk about it
40:24
and uh and and we had been through maybe
40:28
um three or four cycles of doing this
40:31
which you’ll see on the framework is
40:33
every quarter get the awareness ask the
40:35
right questions get clarity align your
40:36
team
40:37
focus on what matters most as you focus
40:40
on what matters most you’re building
40:41
maturity
40:42
you’re applying curiosity you’re
40:43
establishing rhythm and you’re holding
40:45
people accountable to get the right
40:46
things done
40:48
and we got to the end of the year and he
40:52
looked at me and go
40:52
stream man like we’ve we’ve delivered
40:55
like
40:56
six or seven major new initiatives not
41:00
talked about and sort of having no
41:02
delivered they’re in
41:03
in market we’re doing these things is
41:06
i’ve been at this company like been
41:08
working with this group for
41:10
years it’s the first time we’ve ever
41:12
landed some
41:13
something and we’ve landed six or seven
41:15
of them and yeah well
41:17
and and that was when um we had this
41:20
moment and and that was a moment for me
41:23
at the moment
41:24
at that time one year this this this
41:26
stuff really does work
41:27
um um well i’d already sold it to them
41:30
so it better work
41:32
um but
41:35
there was also a moment of belief in
41:36
that team um yeah
41:39
as their leader said that in a team
41:41
setting hey you know what we’ve actually
41:43
achieved look what we’ve achieved and
41:45
we’ve actually we’ve done less work this
41:48
year than what we had done in the
41:49
previous years
41:51
um and we and we’ve achieved more and so
41:54
the the team had this moment of self
41:57
belief
41:57
and so this yeah it’s the classic it’s
41:59
this here’s my classic
42:01
you know um uh disclaimer
42:04
uh this won’t happen overnight but it
42:06
will happen
42:07
you don’t anything worthwhile takes a
42:10
bit of time and effort
42:11
and and so this process
42:15
it takes a few cycles to get through
42:17
there come a moment in two or three
42:21
cycles of working through the curve
42:25
each quarter suddenly you step back and
42:28
you go where did that come from what
42:29
happened
42:30
um how did we do that and
42:33
and we have that you know we
42:36
we have applied waymaker principles to
42:38
build waymaker
42:39
um awesome you know whilst the world has
42:42
been shut up and we’ve all been on zoom
42:44
trying to
42:45
talk to each other and work together um
42:48
we’ve had those moments ourselves and
42:50
and so that’s why we’re kind of really
42:51
excited right now to start to pill
42:53
or start to open the door um officially
42:56
and say welcome to waymaker
42:58
awesome stu i need to wrap up our first
43:01
25 minute podcast after 43 minutes
43:03
um but
43:07
but it’s um yeah just awesome to kind of
43:09
hear hear
43:10
the big why and the big what behind um
43:13
waymaker and
43:14
look if you if you’re not a waymaker if
43:16
you’re not part of the waymaker journey
43:18
already you can actually jump on
43:19
waymaker.io
43:20
and start a free trial yeah and then um
43:23
if you are a waymaker
43:24
if view someone that’s already um you
43:27
know jumped on board
43:28
then uh well firstly we’d love you to
43:30
subscribe to this podcast because this
43:32
is actually where we go behind the
43:33
scenes and
43:34
you know not just on the waymaker
43:36
platform but we’ll talk about how to
43:37
achieve more
43:38
by doing less yeah because i’m
43:41
inherently lazy
43:42
[Laughter]
43:44
um so stu it’s been awesome to chat to
43:46
you and i’m looking forward to our next
43:48
chat
43:48
as we talk more about um how to achieve
43:50
more by doing less
43:54
[Music]
44:01
[Applause]
44:03
[Music]

Welcome to Leadership Torque: The Official Waymaker Podcast

Waymaker is a platform that helps leaders set start up, scale up or smarten up by doing less to achieve more.

Waymaker is two things:

  1. The Waymaker Way – a management framework which helps you make sense of your business & how to grow it.
  2. Waymaker.io – a SaaS platform which uses smart algorithms and predictive analytics to bring your business to life through the Waymaker Way.

The platform exists for two groups of people.

Business leaders & their teams and business coaches.

The podcast is all about how organisations can create remarkable results, achieving more than they ever thought possible… by doing less….

Why make Waymaker?

Well, to really answer that we have to go back to a beginning.

Waymaker is really the story of two airports.

Listen in here:

So, what was the discovery?

There were 8 observations that wildly successful teams did.

  • Awareness: Develop situation awareness
  • Clarity: Ask the right questions
  • Alignment: Come to agreement on the right answers
  • Focus: Deliver what matters most
  • Maturity: Build skills and systems
  • Curiosity: Hold the mindset of an explorer to become a transformer
  • Rhythm: Use rhythm to build momentum, this will create torque
  • Accountability: Own outcomes.

Waymaker builds the skills and is the system to apply these 8 principles of growth.

Find out more here.

About Leadership Torque: The Official Waymaker Podcast

The Waymaker podcast is all about how organisations can achieve more by doing less.

Whether you want your business to start up, scale up or smarten up, The Waymaker Podcast will help you learn.

You will learn a new way to manage your organisation. One that uses simple principles to create compounding strategic growth.

We will explore tools to grow your organisation from idea to market leader.

You will learn how to:

a/ Lead with stronger vision & purpose
b/ Find and own profitable markets
c/ Win strategic market positions
d/ Create innovative and valuable business models
e/ Deliver remarkable customer experiences
f/ Nurture inspiring employee experiences.

We will bring practical lessons to life from Waymaker leaders, coaches and customers. Lessons you can apply in your business today and reap the benefits tomorrow.

Every episode will help you lead your business clarity, alignment and simple action.

Create remarkable results in your business. Achieving more by doing less and enjoy the journey of business & life.

By <a href="https://waymaker.io/author/stuart-leo/" target="_self">Stuart Leo</a>

By Stuart Leo

Published on March 12, 2021

Stuart is the CEO & Founder of Waymaker. Stuart is a passionate believer in helping people find their organisation's true north and giving them the tools to get them there. When not exploring new ideas in leadership and management, Stuart is with his family exploring the beautiful regions, islands and coast of Australia.

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