The customer experience is defined as the unification of marketing, sales, service, and technology to create inspirational branded moments across every stage and touch point of the consumer journey. Thrive, survive and conquer the customer experience marketing to create a seamless customer journey.
2: Lessons from Shackleton Pt 1
Sir Ernest Henry Shackleton (15 February 1874 – 5 January 1922) was an Antarctic explorer who led three British expeditions to the Antarctic. His 1914 expedition aboard the Endurance was one of great failure, great couraige and above all – a great lesson in leadership! Here, Waymaker founder and CEO Stuart Leo begins to unpack some of those leadership lessons and how they map to the Waymaker Way!