Introducing Waymaker Academy

Introducing Waymaker Academy

00:00
[Music]
00:02
welcome to leadership talk
00:04
the official waymaker podcast where we
00:07
explore
00:08
how your organization can achieve more
00:11
by doing less
00:19
[Music]
00:22
welcome to leadership talk the official
00:24
waymaker podcast i’m your host craig
00:26
hyneman and with me as usual is
00:28
stuart leo founder of waymaker how are
00:31
you mate
00:31
um fabulous actually it’s it’s great
00:34
it’s good to be
00:36
what are we episode four four yep
00:39
we’re recording this just after easter
00:41
yeah um
00:42
just after the easter break so i trust
00:44
that you’ve had a good one
00:46
mate i had a fantastic easter break
00:48
there was
00:49
clearly downtime and relaxation and
00:52
family
00:53
and services and
00:56
all the things you want to do at easter
00:59
um to relax so it was it was wonderful
01:03
well i’m impressed that you got to relax
01:05
because things are pretty crazy
01:06
at the moment from from a waymaker’s
01:08
perspective right
01:09
yeah there’s lots of exciting news
01:11
that’s happening in the world of
01:12
waymaker
01:12
lots and lots of exciting news and i
01:14
mean it’s it’s probably good to stop and
01:16
pause and
01:16
you know people are signing up people
01:19
are
01:20
taking their first diagnostics and
01:22
revealing growth
01:24
opportunities and building their first
01:27
strategic plans so we’re getting
01:28
lots and lots and lots of feedback in at
01:30
the moment like my
01:31
like i i literally just finished a team
01:35
exact team meeting here with the
01:36
waymaker crew and
01:38
our heads are exploding with feedback um
01:40
which is super exciting
01:42
um there’s some things we’re doing
01:44
really well there’s some things we’re
01:45
going we’re going to make that better
01:46
there’s some things we’re going oh that
01:47
would be really cool to have
01:49
so you know we’re we’re like everybody
01:53
else out there um
01:55
adapting and um growing with
01:58
with market feedback customer feedback
02:00
and so if you’re listening
02:01
um which i know many users are because
02:04
you’ve told me that
02:05
i just want to say thanks thanks for
02:08
thanks for giving us your feedback
02:10
thanks for reaching out to me on
02:11
linkedin or um
02:13
on facebook or where or email if you’ve
02:16
known me
02:16
um uh you know continue to give us
02:19
feedback
02:20
and um we’re listening and we can’t wait
02:23
to
02:24
make it better because that’s awesome
02:28
yeah because business this is what we do
02:32
hey we have to we actually have to do an
02:34
episode on how to
02:35
um take onboard constructive feedback
02:38
well
02:38
i think that would actually be a it’s
02:41
interesting conversation that would be a
02:43
good conversation we should maybe get
02:45
um one of our partners or friends out
02:48
there in industry to join us on that one
02:50
but um certainly personally when you’re
02:52
taking on feedback
02:54
i think i’ve grown in that space
02:57
i tend to throw less things and try and
03:01
[Laughter]
03:03
self-justified no no no um it’s it’s
03:05
really
03:06
uh yeah there’s that great phrase data
03:09
is your friend
03:10
um and uh any feedback is good
03:14
um so yeah we’re living in the data
03:16
right now which is where we’re meant to
03:17
be
03:18
good well things haven’t slowed down
03:21
stew
03:22
and and the purpose of this podcast is
03:24
to announce
03:25
uh one of our new initiatives through
03:27
waymaker and that is the waymaker
03:29
academy
03:30
exciting news waymaker academy uh
03:33
we this is actually one of the
03:36
big core pillars of waymaker and that is
03:39
um how do you learn grow
03:43
access content to help your team or help
03:44
yourself and sway maker academy is that
03:47
place we’re calling it bite size
03:48
brilliance
03:49
and that is exactly what it is short
03:52
courses to help leaders and coaches
03:54
build their skills on topics that
03:57
relates to everything you do in waymaker
03:59
so super excited waymaker academy is
04:01
open
04:02
is live and hey welcome let’s sign up
04:05
how do i access it how much you ask
04:09
um yeah it’s a well um if you’re a user
04:13
whether you’re in your free trial
04:15
or whether you’re paid up and using
04:17
waymaker it’s
04:18
uh it’s free um right so all you got to
04:21
do
04:23
in waymaker top right hand you see your
04:25
little profile if you’re on the desktop
04:28
top left hand i think if it’s on your
04:30
mobile device
04:32
you’ll see your profile so wherever
04:34
you’ve got your picture
04:35
click on that and the little drop down
04:37
will appear and you just click waymaker
04:39
academy
04:40
and that that signs you straight into
04:42
waymaker academy
04:44
and you’ll see the first few courses
04:47
available for free um and they’re things
04:50
like
04:50
um onboarding for your team things like
04:53
how to answer
04:54
question one vision or um
04:57
how to build customer experience how to
04:59
set up a problem
05:00
all the things you need to go deep into
05:03
waymaker
05:04
and so when you when you go oh how could
05:06
i do that
05:07
jump into waymaker academy you’ll start
05:09
to see how
05:11
it works and use it what’s super
05:14
exciting though
05:15
is you know we built waymaker for
05:19
two groups of people of course
05:22
the the organizational leader in their
05:24
teams
05:25
but um also the the business coach
05:29
the the person out there that’s actually
05:31
helping implem or helping facilitate
05:34
guide and then and implement teams into
05:37
better strategic planning
05:38
and so part of waymaker academy going
05:42
live
05:42
is the waymaker advisor certification
05:46
going live and we’re really excited
05:49
about that
05:50
all right do you want to explain that
05:52
one briefly just the way my way make a
05:54
certification
05:55
process yeah so um uh
05:59
you can coach and consult on a waymaker
06:02
the platform
06:03
so um you know and for all those coaches
06:06
and consultants that we’ve been talking
06:08
to over the last couple of weeks
06:09
um uh thank you
06:12
for your for your interest in your
06:13
inquiries you can now jump in
06:15
and um get the course we’ve built a
06:18
course
06:19
that you can take online
06:22
it’s we would say take one to three days
06:25
to work through it
06:27
but within a couple of weeks you can you
06:30
can learn the concepts
06:31
you can go deep on waymakers experience
06:34
curve you can
06:35
get in and see examples you can you can
06:38
get templated
06:39
best practice guides on onboarding your
06:41
clients into waymaker
06:43
it’s it’s got everything and if you jump
06:45
onto
06:47
io go to the partner section there
06:51
so not in the app just on our website
06:53
and
06:54
click on waymaker advisor certification
06:58
and and that is the overview of the
07:01
course and
07:02
that’s a paid course um naturally
07:05
that is about building a practice um
07:09
on waymaker and going out and being a
07:12
waymaker
07:13
it’s we certify you you become a partner
07:17
of waymaker you get access to certain
07:19
content
07:20
that regular business users don’t have
07:22
access to
07:23
and we know that you know waymaker and
07:26
we know that you can then on sell that
07:28
and add advisory services to that so
07:31
that’s
07:32
it’s one of the best ways to really
07:35
um get to know the platform and take it
07:37
to your clients
07:39
great so we’re getting certified in the
07:41
tools that we need and the framework
07:43
that we’re going to use
07:44
to on sell that as a as a coach or
07:47
consultant
07:48
trainer for uh businesses yes
07:51
yeah yeah yeah that’s that’s it so the
07:55
um the simplicity here is um
07:58
when we talk to coaches and consultants
08:01
they’re looking
08:02
for well tell us if you’re not but what
08:05
we understand so far
08:07
is that what they’re really looking for
08:09
is a platform
08:10
that brings data to the table to show
08:13
where the gaps are
08:15
that’s what our diagnostic does how to
08:18
build the strategic plan and the
08:20
performance plan
08:21
digitally which is what the roadmap does
08:24
and then how to have really clear roi
08:27
and reporting
08:28
and tracking on what gets done okay well
08:30
that’s that’s what the okr module’s
08:32
doing
08:33
so as a coach or a consultant you’ve
08:36
you’ve got
08:37
visibility of data into where the gaps
08:39
are in the organization
08:40
what the what the leaders have said
08:42
let’s go ahead and work on
08:44
um and how you can then help implement
08:46
and do that so
08:47
so as a as a coach or consultant we’ll
08:49
get some on this podcast over the coming
08:51
weeks
08:53
you do a couple of things one you help
08:57
organizations understand the gaps
09:00
so understand the outputs of the
09:03
diagnostic
09:05
and that’s going to be across many areas
09:07
in fact we should do a deep dive into
09:08
this in coming weeks but it will be
09:10
across
09:11
the plain activities so at the top level
09:15
simple activities what what could we do
09:17
better okay that’s one area
09:20
underneath that though because we’ve got
09:22
layers of activities across the
09:24
diagnostic you’re going to see patterns
09:25
and trends emerging
09:27
and it’s going to in fact most users get
09:29
this as they start moving from vision to
09:31
market to strategy they’re quickly going
09:33
i see a theme here
09:36
and and that pattern or trend is really
09:38
visible in the data so you can start to
09:41
go a little bit deeper and go look there
09:43
seems to be some consistent behavior
09:46
going on okay now we’re talking about
09:49
behavioural shift and
09:50
cultural change and then one of the
09:53
other really cool things we do
09:56
is we identify the gaps between skills
09:58
and systems in the diagnostic which
09:59
we’ve talked about before
10:01
so that quickly allows a a coach to
10:05
help facilitate out priorities and
10:08
close those gaps but actually sitting
10:11
deeper in the diagnostic is what we call
10:14
the growth mindset which is
10:17
where we get into the well the mind
10:21
and and it’s not the mind of the
10:22
individual it’s the collective mind of
10:23
the organization and
10:25
and so there’s there’s up to 16
10:29
variations of that growth mindset that
10:31
drop out and
10:32
as every coach knows the greatest level
10:35
of change
10:35
comes not from changing
10:39
what you do but how you think and
10:43
as a coach understanding and reading
10:46
the diagnostic data around growth
10:48
mindsets help you helps you create
10:50
transformational shift in the mindset
10:52
of leaders and users in the organization
10:55
and that’s powerful
10:56
so we really set up a coach to go deep
11:00
um and and create change
11:03
great so waymaker academy
11:06
is not just uh training
11:09
um and certification for coaches and
11:11
consultants but it’s also
11:13
just a library of a wealth of free
11:16
education that’s right um four
11:19
businesses that sign up to waymaker
11:21
yeah and so expanding ever expanding
11:24
library
11:25
great education is knowledge knowledge
11:27
is power
11:28
it’s etc i think you’re trying to do a
11:31
really good job of bringing me back on
11:33
topic
11:33
trying to trying to segue you back to
11:35
that that’s right
11:38
yeah we had this um you know we wouldn’t
11:41
be a waymaker podcast if we didn’t look
11:43
at history or if we didn’t look at
11:45
something in the marketplace and go hey
11:48
how do we learn from this
11:49
um so uh
11:52
all right i’m ready yeah i’m ready so
11:56
i’m ready to here i mean one of the the
11:59
big
12:00
idea here is waymaker academy is not
12:03
just bite-sized brilliance but
12:05
it’s it’s ridiculously fast
12:08
as you bring your team on um whether
12:11
they be in the same
12:13
room same city same country continent or
12:16
culture
12:17
as you’re in you can distribute
12:20
that content anywhere and
12:23
as we were thinking through this podcast
12:25
we thought what’s the take out i mean we
12:27
yeah we want to give waymaker academy a
12:29
plug and we want to let people know
12:30
about what we’re doing but
12:32
what do i take away from this you know
12:34
what’s my learning
12:35
as a as a business leader or a coach
12:38
and if we go back and look at
12:42
the greatest moment of change
12:46
around content distribution
12:49
stay with me the greatest moment of
12:51
change around content distribution
12:53
we find ourselves in the mid to late
12:56
1400s
12:57
when um yeah johannes gutenberg
13:01
invented the printing press and
13:05
you’re like how does that help me well
13:08
there’s a really
13:09
cool business lesson in in the gutenberg
13:12
printing press
13:13
um which i think we should bring out
13:17
all right i was waiting for a resounding
13:19
yes hey let’s go oh yes oh yeah
13:22
i could think of several but i’m
13:24
interested to hear the one that you want
13:25
to um
13:27
bring to the side what do you think um
13:29
what do you think
13:30
part of the several what do you think
13:33
well one of them would be
13:34
uh that until the printing press the
13:36
distribution of information
13:38
was limited to the ability for someone
13:41
to
13:41
you know hand write or copy um content
13:45
the the minute that the printing press
13:47
came out uh the dissemination of
13:49
information was
13:50
was much faster nowhere near as quickly
13:53
as the internet
13:54
but obviously a lot faster than they had
13:55
up until that point yeah
13:57
you’re right people were not people
14:00
typically monks
14:01
in in um monk houses seminaries what’s a
14:05
that’s that’s
14:07
[Laughter]
14:09
all my credibility’s just going straight
14:11
out the window yeah sorry no disrespect
14:13
to
14:13
that yeah uh
14:17
typically um a group of people
14:21
monks were scribing
14:24
and transcribing um source documents
14:27
that the most important source documents
14:28
of the day um
14:30
government stuff or really mostly church
14:33
things and
14:34
at that time it would have been the
14:36
christian bible
14:37
and and and you know we actually
14:41
have in history a few moments in time
14:44
that
14:45
in the west gutenberg landed on the
14:48
printing press and he
14:49
really landed the printing press moment
14:51
but we see we saw
14:52
see also in the 1100s 1200s
14:56
chinese inventors playing with lettering
14:59
and
15:00
wording and and i think it was just
15:02
gutenberg that probably
15:03
got there sooner but the world was
15:06
moving towards how can we take
15:08
things that were written and and
15:10
transcribed and
15:12
get them into another way that the world
15:15
was searching to improve communication
15:18
and and so that was gutenberg um he’d be
15:21
loaded now wouldn’t he
15:22
gutenberg well if he was still alive
15:28
yes peyton has probably expired um and
15:31
uh and maybe his copyright invention um
15:35
has expired but did you know gutenberg
15:38
died
15:38
a an indebted penniless
15:42
inventor i did not know that that i did
15:45
not know that
15:46
before doing some research around this
15:48
this story okay
15:50
and i thought man like he was the jeff
15:52
bezos
15:53
of his day wasn’t he he’s he was the
15:56
rupert murdoch
15:57
of the 1400s how
16:00
how could he die in such a penniless
16:03
state and
16:05
and the business lesson in all of this
16:08
um so here’s the big idea around
16:12
content is that
16:16
content is only as powerful
16:22
as its distribution method enables it to
16:24
be
16:27
so content and distribution go hand in
16:30
hand
16:30
distribution unlocks the power of
16:33
content as
16:34
and so what did gutenberg do the first
16:36
thing he actually printed
16:38
was um the the christian bible he he
16:41
that’s the famous story he right he he
16:44
the first thing
16:45
gutenberg printed was a bible typically
16:47
a um
16:48
something that took years um two or
16:51
three years to rewrite
16:53
by a group of expert monks and and and
16:56
therefore
16:57
you know written content and scriptures
17:00
of the day
17:01
was super super important um right
17:04
and and so he printed that and and it
17:07
and it took him
17:08
a little bit of time but he was actually
17:11
able to do his first print run
17:13
of the bible in latin and it took him
17:16
three years but he printed 200
17:18
copies now that is exponentially faster
17:20
than a group of monks trying to do hand
17:21
copied manuscripts
17:24
the problem was though he didn’t have
17:25
distribution
17:27
and and so he actually
17:30
um whilst he invented the technology he
17:33
wasn’t able to do anything with the
17:35
product that it was creating i feel
17:37
perhaps we shouldn’t call the christian
17:38
bible a product but it was a thing that
17:41
was getting
17:42
distributed and it wasn’t until
17:45
at the time the the great
17:48
distribution people of the mediterranean
17:52
and europe
17:53
were the merchants of venice i mean we
17:56
all know shakespeare’s play
17:57
merchant of venice and so it wasn’t
18:00
until
18:01
other german inventors took gutenberg’s
18:03
technology
18:04
and started to um produce
18:08
content that actually could go into the
18:10
ships
18:11
that were leaving venice and the very
18:14
first
18:14
news organizations were started to
18:17
emerge and the very
18:19
first distribution network started to
18:20
emerge and suddenly they could print
18:23
something
18:24
they could sell it to a merchant captain
18:27
who would buy it
18:28
and then take it out and sell it to
18:30
people across the distribution networks
18:32
and
18:33
and so this idea of of product and
18:36
distribution
18:37
really came into play and and so
18:40
as the story goes on the the the first
18:44
thing gutenberg printed was
18:46
was the christian bible and it was 50 60
18:49
70 years later
18:51
that the the huge reformation happened
18:54
across western europe
18:56
or across europe at the time when martin
18:58
luther nailed his
19:01
95 thesis 95 thesis yep this is to
19:04
a a door of a german church
19:08
and arguing that because the regular man
19:12
had been able to read and understand
19:14
that um actually that was different from
19:17
what was being done
19:19
through the institutional church and
19:21
that that changed the face of europe
19:23
the protestant reformation emerged and
19:26
and something
19:27
really you’re blaming you’re blaming
19:29
gutenberg for this no i know not at all
19:32
it was i think luther the blaming that’s
19:34
not the right word yeah blame is not the
19:36
right word in fact
19:37
maybe that was a really good thing
19:41
but the point here was that what used to
19:43
take years and years and years
19:46
um suddenly now was speeding up
19:50
luther took that content he did that
19:53
famous nailing of the theses
19:56
and within hours i think something like
19:58
17 hours
20:00
i don’t know how it was hours but within
20:02
hours
20:04
printers because this is the early 1500s
20:07
now
20:08
so 60 something years later printers
20:10
were
20:11
replicating that in london and and
20:14
across europe
20:15
and so societal change
20:18
was unlocked because there was both
20:22
the content created but also the
20:23
distribution networks
20:25
to get it out there and i think you know
20:28
when i when i think about
20:30
companies we’ve worked with and clients
20:32
of waymaker
20:34
and then i think about waymaker academy
20:36
we live in this
20:37
amazing time where you and i
20:41
can record a podcast drop
20:44
a video and audio and literally within
20:48
minutes to an hour or two that’s
20:51
out there available to anybody in the
20:53
world
20:54
and whilst that’s amazing
20:58
value comes from content
21:01
plus distribution and that’s so we’ve
21:04
got the new distribution method
21:07
from mr tim berners-lee who invented the
21:09
interwebs
21:10
yes and and now however many years later
21:13
uh content is being created that we want
21:16
to disseminate
21:17
very quickly across borders
21:20
across and yeah and i think the point
21:24
i’m trying to make here
21:25
maybe badly um is that we keep repeating
21:28
the same mistakes
21:29
right because distribution methods
21:32
change so if you’re if you’re an
21:34
organizational leader thinking about
21:35
this
21:36
i want you to be thinking about well how
21:38
what is my product
21:40
is it information is it a widget is it
21:42
whatever
21:44
how am i distributing it and
21:47
and and what’s the relationship through
21:50
that distribution
21:50
because let’s think about ebooks and
21:54
rich content um i think it was 2007 when
21:57
steve jobs
21:59
said he’s and he’s one more thing he’s
22:01
an iphone and suddenly e-book started to
22:03
gather steam
22:04
the ipad unlocked that a little bit more
22:08
but it took jeff bezos with amazon.com
22:12
to reinvent book distribution
22:16
yeah and then to add a kindle into that
22:19
to reinvent digital book distribution
22:22
and until then
22:23
the book world was just in free fall and
22:26
and we’ve seen spotify
22:27
do that with audio we’ve seen
22:30
apple focus heavily on their
22:34
distribution network effectively iphones
22:37
ipads
22:37
computers and then in the last couple of
22:40
years
22:41
introduce content to distribute and you
22:44
hear tim cook talking about
22:46
apple becoming a server
22:49
services company effectively a content
22:51
company
22:53
you know they out almost 100
22:54
million dollars for tom hanks
22:57
uh movie which i wish i could remember
22:59
the title of now because i watched
23:01
greyhound
23:02
greyhound thank you very much um how
23:04
good was that that was a fantastic watch
23:06
and enjoyed it so what’s apple doing
23:08
buying movies
23:09
well apple is buying movies to push out
23:13
through its distribution network and
23:17
and so the the big idea here
23:20
is the relationship between content and
23:22
distribution and that relationship
23:24
hasn’t changed since gutenberg invented
23:27
the printing press
23:29
if apple just invented the iphone
23:32
they’d probably eventually die penniless
23:35
i’m not going to say they’re going to
23:36
die panelists in the short term
23:38
but but they’ve been constantly building
23:41
the distribution network alongside
23:43
the content and and so that’s the big
23:46
idea and when you get that right
23:48
um hey which no no um
23:52
nothing to hide here that’s what we’re
23:53
trying to do with waymaker we’re trying
23:55
to create great content
23:57
and get it out to people as quickly as
23:58
possible to effect change in
24:00
in business and when when you do that
24:03
and when we do that
24:04
then we leverage that magic relationship
24:08
between content distribution
24:09
content and distribution and waymaker
24:11
academy
24:12
is our distribution method well
24:16
waymaker is our academy is our
24:18
distribution method for the methodology
24:20
and the learning of how to use waymaker
24:21
so there you go
24:22
so we thought we would talk today about
24:24
that that amazing principle between
24:27
content and distribution because um the
24:30
more you dig into it
24:32
the more interesting it gets and i think
24:36
there wouldn’t be an organization on
24:37
earth that couldn’t improve their
24:39
relationship between
24:40
product and distribution content and
24:42
distribution
24:44
all right before we wrap it up then uh
24:46
stu what sort of
24:47
courses can someone
24:51
sign up for or can someone take on the
24:53
waymaker academy
24:54
um give me an example well the best
24:58
example is waymaker advise certification
25:00
easy peasy
25:04
other types of courses in in there is
25:06
some
25:07
leadership and management foundations so
25:10
what does it mean to lead versus manage
25:13
we might do a podcast
25:14
on this um we’ve got some
25:17
really useful content in that and
25:19
helping emerging leaders
25:21
and really long-term leaders as well
25:23
understand
25:24
the things they do that relate to
25:26
management things that relate to leaders
25:28
so
25:29
if if uh if you’re an organization
25:31
wanting to build leadership great
25:33
get some of your guys through that
25:35
that’s free by the way
25:38
what else can you see within waymaker
25:41
we’re always talking about the seven
25:43
questions question one what is vision is
25:44
it driven by
25:45
purpose um what’s holding us back from
25:47
getting there well
25:49
okay it’s easy to answer that if you
25:51
just work through the diagnostic but
25:52
what if what if you want to attack
25:54
vision
25:54
what if you think we don’t really have
25:56
clarity of vision we want to
25:58
we want to unpack that well
26:02
um you can jump in and and take our
26:05
bite-sized bri course on that
26:08
which will help you understand the
26:11
vision canvas
26:12
work through the vision clarity
26:13
statements and ultimately
26:15
articulate vision and purpose and
26:18
um and not just kind of articulate it
26:21
but make it yours
26:22
and simplify it
26:26
we and we do that for all the questions
26:28
so
26:29
um want to delve deeper into market what
26:32
is our market who’s our ideal customer
26:35
what do they see as as what they
26:38
value and how do we build our
26:39
perceptions around that well how do you
26:41
really go deep on that
26:43
and so waymaker academy has courses
26:46
around vision
26:47
market strategy business model
26:50
sales marketing service and
26:54
our early release of courses is all
26:57
revolving around
26:58
um going deeper in answering those
27:00
questions so
27:02
jump in take them tell us what you think
27:05
and if you want stuff in there tell us
27:08
we’re having some really interesting
27:09
conversations at the moment around
27:11
different types of content to support
27:12
people in waymaker
27:14
and if there’s something of value we’ll
27:16
get in there for you
27:18
great and you talk about bite size
27:20
brilliance uh so these courses are not
27:22
hours and hours and hours
27:23
weeks and weeks no um
27:26
you know if we publish a time it’s
27:28
always going to be what we call a
27:30
nominal time something that we think
27:31
is is the worst case scenario so if we
27:34
say it’s an hour you’ll probably do it
27:36
within
27:36
15 to 30 minutes but if you want to do
27:39
it deeply and explore
27:41
maybe you’ll take 30 minutes to an hour
27:43
so
27:44
these are things that you might say i
27:46
really want to brush up on skills
27:48
um in leadership and management you
27:51
might say
27:52
gosh this quarter i’m i’m really wanting
27:55
to go deep
27:56
on customer experience and as part of
27:58
your key results
28:00
in in waymaker you might actually say
28:02
i’m going to complete
28:03
this course in this course and or i’m
28:06
going to take my team through
28:07
x-course and um and
28:10
and so those sorts of things you can use
28:13
you can take them in
28:15
30 one hour or you might then take the
28:17
content out of it
28:19
and do some use that for some
28:21
facilitation and work
28:23
with your team that’s awesome so
28:26
listeners need to first of all sign up
28:28
for waymaker
28:30
at waynemaker.io sign up for a free
28:32
trial
28:33
um navigate to your uh
28:36
profile uh and then follow the link to
28:38
waymaker academy
28:39
and that content that is there for free
28:42
and if you’re listening um and you’ve
28:45
already signed up to
28:46
waymaker.io please subscribe to our
28:48
podcast um because we’re gonna
28:50
talk a lot more about you know some of
28:52
the maybe some of the courses
28:54
that uh that are in there and unpack
28:56
those a little bit more get some
28:58
experts in to chat through those things
29:01
and um
29:02
generally we’re here to talk about how
29:04
to achieve more by doing less
29:05
so stu thank you so much
29:09
for uh for your time this week and we’re
29:12
looking forward what
29:13
are we going to talk about next week
29:15
well that’s exciting
29:16
um all right give me a give me a little
29:19
yeah so i i
29:20
probably briefly touched on it today but
29:22
we’re gonna
29:23
we’re gonna go into the diagnostic and
29:26
talk about the
29:27
transformation iceberg now that is the
29:31
um it’s the detail and the
29:35
ability to shift gears and achieve
29:40
significant change so we talk about
29:43
four gears that if you drive with these
29:46
four gears
29:48
nice analogy to talk there
29:51
that you can create the greatest amount
29:52
of shift so i’m going to go deep in that
29:54
and start to i’ll take that and that’s
29:56
that’s about going deep in the
29:58
diagnostics so
29:59
um if you want to know how to
30:02
unlock and and use those four gears um
30:05
yeah subscribe join us just listen to
30:08
the next one
30:09
join us next week leadership talk how to
30:11
achieve more by doing less
30:29
you
English (auto-generated)