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How to develop a growth strategy for your start up

by | Feb 14, 2022

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Developing your growth strategy may be complex but it doesn’t need to be difficult.

Did you know the failure rate among startups is around 90%

Making sure your startup doesn’t fail requires you to be diligent in a lot of areas. You have to know what is required in order to succeed. 

Even when your startup is growing, you have to know what kind of growth strategy you need in order to meet demand. You have to know who to hire and how to expand your business. 

But what is a growth strategy? What is the best way to develop a growth strategy?

These are excellent questions that you have to consider. You have to consider what the benefits are of growing your startup and how it can create more revenue. 

Here’s a guide on how to develop a growth strategy for your startup. 

Who’s your target market and how can you help them more? 

One of the best ways to start your growth strategy is to think about what your target market wants. You have to think about who they are and what they want in your business.

For instance, you have to consider their problems and how your business is solving those problems. You also have to consider who your target market is. 

This means knowing their age, their gender, and where they are located. The more you know about your target market, the more you know how to help them as you consider what kind of start-up growth strategy you need. 

Another part of doing your research on your target market is figuring out what your target market is doing on social media. If you’re looking to expand your online presence, you should have an idea of what platforms your target market is hanging out on. 

This can also influence your social media presence. It can give you an idea of what to post and how to help them out even more. 

The final consideration with your target market is to create a buyer persona. This means you have a detailed analysis of your ideal customer’s behavior. You know what challenges they have to overcome in order to get what they want. 

What is your competition doing? 

After you’ve done research on your target market and you know how to help them, you can now think about what your competition is doing. 

If you want to expand your business, you have to consider how your competition is over-achieving. You have to consider why some customers choose your competition over you. 

You will have to research their social media presence, their key value propositions, and how they are communicating with their audience. You have to figure out what makes them better than your business. 

It’s important that you analyze their funnel. Take a look at their sales and marketing strategies and see how theirs is different from your own.

If you want your startup to grow, you can take and adopt strategies from your competition. 

This can eventually help you grow beyond your competition. 

What are your value propositions?

Another key factor to consider in your growth strategy is your key value propositions. 

These are values that can help you target the market. They are part of what makes your business unique and separates you from your competition. 

If you want a growth strategy for your startup, you have to consider how to better communicate or expose your key value propositions. You have to make sure these are highlighted if you expand into your online presence. 

For instance, if you have a product that can help people, you want to make sure those key value propositions in the product are highlighted. You want to make sure the target market clearly understands those values. 

These values are what help people overcome their problems. They are what makes people choose a business over another business. 

You can also get a diagnosis of your business and see how you can clearly identify these key value propositions. 

Taking the Waymaker Diagnostic is a great way for your business to start developing your growth strategy.

Consider these online growth strategies

When it comes to specific online growth strategies, there is a lot to consider. 

For instance, one of the best growth strategies for your startup is developing a social media presence. This means creating accounts on LinkedIn, Instagram, Facebook, and other social media platforms relevant to your market.

The more platforms you use and the more active you are on them, the more you can attract your target market. Also, more people will see your business and want to buy from your business.

Another growth strategy to consider when it comes to the digital age is email marketing. If you want to stay in constant communication with your audience, you have to consider email as one of the best ways to help you achieve that goal. 

Email marketing allows your business to send updates, sales information, along with anything else you want to communicate to your audience. You want to make sure that your target market clearly understands what your emails convey. 

But if you add email marketing to your business, you have to be aware of how to stay out of spam. You have to make sure you have email marketing strategies that can help you stay connected with your audience and not bother them.

When it comes to developing a growth strategy for your business, there’s a lot you need to know. There’s a lot of information you need to learn in order to produce more sales and handle these sales. Without the right tools – managing the entire process can be overwhelming. This is where Waymaker can help.

If you want a simple, easy to use platform to help you manage the growth strategy of your business, then take a few moments to schedule a call.

By <a href="https://waymaker.io/author/stuart-leo/" target="_self">Stuart Leo</a>

By Stuart Leo

Published on February 14, 2022

Stuart is the CEO & Founder of Waymaker. Stuart is a passionate believer in helping people find their organization's true north and giving them the tools to get them there. When not exploring new ideas in leadership and management, Stuart is with his family exploring the beautiful regions, islands and coast of Australia.

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