Overview

The purpose of this playbook is to equip leaders with the framework to focus their market.

This will enable leaders and teams to sharpen the clarity on who they serve, why they serve them and how to build a stronger brand with the desired market.

This playbook addresses Question 2 from the 7 Questions.

Q2: What is our market, who is our ideal customer, what do they value and what perceptions do we need to build?

For those coaches & leaders wanting to run deep dive sessions on Question 2 – Market, then this course and playbook is for you.

Learning outcomes

• How to articulate the market to pursue
• How to focus on the ideal customer/s
• How to define the ideal customer’s problem and your solution

All learners receive the certification badge and certificate upon passing a short, non-proctored quiz.