Sell better – build your go-to-market plan

24 hours

Waymaker Academy

Course overview

This course is the growth accelerator for a CX Essentials implementation on Waymaker.io

Go from stalled to scaled in 12 sessions over 12 weeks and build your own unique Go-to-market playbook to empower your team to sell more, more easily.

If you are starting your Waymaker journey on CX essentials, this is the ideal program to get you started and then develop strong clarity in the CX foundations.

At the end of this course, you will have a clear, Go-to-Market playbook on how to sell your product or service.

Learning outcomes

Upon completing this course, learners will be able to:

  • How to unify sales, marketing, service, and technology to sell smarter & faster.
  • How to find the growth gaps in your customer strategy.
  • How to align your team to focus on highest priority sales improvement tasks every quarter.
  • How to articulate the ideal customer who will buy from you time and time again.
  • How to find the gaps in competitors and exploit them with your strengths and advantages.
  • How to build the must have communication messages to attract & close the most valuable clients.
  • How to design a customer journey that delights & buyer’s journey that closes with speed & simplicity.
  • How to build your own sales method that makes teaching your team how to be sales rockstars a breeze.
  • How to create your own innovation cycle that releases your team to make business improvement, business as usual.

Overall, this course equips learners with the knowledge and skills needed to implement a custom go-to-market plan.

Waymaker Academy is open to all users of Waymaker, even if you do not have an app license yet.

To get started, choose a course, if you don’t have a user ID, you can create one and use that when you enter other courses.

If you want to see your badges and certifications against your profile in the Waymaker App, then ensure your Academy and App email are the same. All courses can also be accessed from main menu in the app.

Sell better

24 hours

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