How to write sales battlecards

1 hours

Waymaker Academy

Course overview

The Sales Battlecard course is designed to equip sales professionals with the knowledge and skills to create an effective sales battle card. This tool is essential for understanding and articulating the unique selling points of a product or service against competitors.

Throughout the course, learners will be introduced to the key components of a battle card, best practices for its creation, and strategies for its effective utilization in real-world sales scenarios.

By the end of the course, participants will be able to craft a comprehensive sales battle card tailored to their product or service, positioning them for greater success in competitive sales environments.

Learning outcomes

Upon successful completion of the Sales Battle Card course, participants will be able to:

  1. Understand the Purpose and Importance of a Sales Battle Card:
    • Recognize the role of a sales battle card in the sales process.
    • Appreciate the value of having a concise, data-driven tool for competitive sales situations.
  2. Conduct Comprehensive Competitor Analysis:
    • Identify top competitors in the market.
    • Analyze competitors’ strengths, weaknesses, and unique selling points.
  3. Articulate Unique Selling Propositions (USPs):
    • Define and articulate the unique benefits and features of their product or service.
    • Differentiate their offerings from competitors in a compelling manner.
  4. Design a Feature Matrix:
    • List and categorize product features.
    • Determine the advantages, benefits, and exclusivity of each feature.
    • Assess the relevance of each feature to different customer segments.
  5. Highlight Brand Differentiators:
    • Identify and articulate the competitive advantages of their brand, product, or service.
    • Craft compelling headlines and supporting features for each advantage.
  6. Address Common Sales Objections:
    • Recognize common objections raised by prospects.
    • Develop sales-ready responses to address and overcome these objections.
  7. Incorporate Success Stories and Benefits:
    • Utilize social proof to enhance the credibility of the sales pitch.
    • Highlight real-world examples, case studies, and statistics that demonstrate the product’s value.
  8. Iterate and Update the Battle Card:
    • Understand the dynamic nature of the sales environment and the need for regular updates.
    • Gather feedback and make necessary revisions to ensure the battle card remains relevant and effective.
  9. Apply Knowledge in Real-world Scenarios:
    • Use the sales battle card effectively in sales pitches and meetings.
    • Adapt and tailor the battle card based on the specific needs and concerns of individual prospects.

By mastering these outcomes, participants will be well-equipped to confidently navigate competitive sales situations, address objections, and ultimately close more deals.

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1 hours

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