Course overview
For Marketing Professionals, Sales Teams, Product Managers, Brand Strategists, and Business Leaders.
This course is meticulously designed to guide participants through the process of defining their ideal customer and gaining a comprehensive understanding of the market landscape.
Leveraging the Waymaker toolkit, participants will delve deep into the intricacies of the Ideal Customer Canvas and the Market Canvas.
By the end of this course, participants will have a clear and actionable blueprint to target their ideal customers effectively and position their offerings optimally in the market.
Learning outcomes
Upon completion of this course, participants will be able to:
- Understand the importance of clearly defining the ideal customer for targeted marketing and sales efforts.
- Utilize the Ideal Customer Canvas to articulate customer characteristics, needs, pain points, and desired solutions.
- Recognize and analyze macro trends in the market, including political, economic, social, and technological factors.
- Develop a comprehensive profile of their ideal customer, considering various facets like their values, fears, aspirations, and behaviors.
- Understand the concept of ‘jobs to be done’ and its significance in customer-centric product or service design.
- Gain insights into the broader market landscape, understanding customer values and the perceptions that need to be built.
- Craft compelling market clarity statements that resonate with their target audience and align with their brand’s value proposition.
- Apply practical tools and frameworks from the Waymaker toolkit to enhance their market positioning and customer targeting strategies.
Embark on this enlightening journey to refine your market strategy, ensuring that your offerings resonate with the right audience and stand out in a competitive marketplace.
