How to write your EX Promise

1 hours

Waymaker Academy

Course overview

The Employee Experience (EX) Promise serves as a powerful tool to attract, engage, and retain top-tier talent.

This course offers a comprehensive guide to crafting a compelling EX Promise, ensuring that organizations effectively communicate their unique value proposition to both current and prospective employees.

Through the use of the EX Promise Canvas, participants will gain insights into the nuances of articulating their organization’s vision, culture, and value proposition. By the end of this course, participants will be equipped with the knowledge and tools to create a clear and compelling promise that resonates with their target talent market.

Learning outcomes

Upon completion of this course, participants will be able to:

  1. Understand the importance and impact of a well-crafted EX Promise in attracting and retaining talent.
  2. Utilize the EX Promise Canvas to systematically articulate their organization’s promise to employees.
  3. Clearly define their organization’s vision, purpose, and cultural values.
  4. Identify the specific jobs their organization performs for its employees and the associated pains and gains.
  5. Craft a compelling employee value proposition that resonates with their target talent market.
  6. Construct a clear and actionable CTA for employees.
  7. Develop a comprehensive EX Clarity Statement that effectively communicates the organization’s promise to its employees.
  8. Innovate and adapt the provided templates to fit their organization’s unique needs and context.
  9. Recognize the strategic advantage of a well-defined EX Promise in the competitive talent market.

Join us in this transformative journey as we delve deep into the art and science of crafting an impactful EX Promise, ensuring that your organization stands out in the battle for top talent.

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1 hours

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