How to design employee personas

1.5 hours

Waymaker Academy

Course overview

Learn how to design your ideal employee personas.

This course will guide you through the process of creating a detailed and actionable employee persona, ensuring you attract, retain, and develop the best talent for your organization.

Dive deep into the concept of employee personas, understand the significance behind them, and utilize the Waymaker Employee Persona Canvas to craft your own.

This isn’t just about hiring; it’s about creating a win-win scenario for both the employee and the employer, fostering a positive and productive work environment.

Learning outcomes

By the end of this course, participants will be able to:

  1. Define Employee Persona: Understand what an employee persona is and differentiate it from a job description.
  2. Recognize the Importance: Grasp the significance of creating employee personas and how they can lead to successful role placements, better training opportunities, and enhanced communication strategies.
  3. Utilize the Waymaker Employee Persona Canvas: Gain hands-on experience in using the canvas to create detailed and actionable employee personas.
  4. Incorporate Key Considerations: Delve into the essential factors to consider when creating an employee persona, from understanding your company’s culture and values to identifying the benefits of working for your company.
  5. Understand the Jobs-to-be-Done Framework: Learn how to apply this framework in the context of employee experience, ensuring that both the organization and the employee derive value from their association.
  6. Character and Personality Assessment: Identify key character and personality traits using the Waymaker Leadership toolkit, ensuring a balanced and diverse team.
  7. Determine Motivations and Goals: Understand what drives your ideal employee and how your organization can help them achieve their professional and personal aspirations.
  8. Apply Real-world Scenarios: Use templates and real-world examples to craft multiple employee personas, ensuring a comprehensive understanding of different potential candidates.
  9. Optimize Talent Acquisition and Retention: Use the developed personas to guide the messaging of talent attraction and design the future employee journey, ensuring a harmonious and productive work environment.

By mastering the art and science of employee persona creation, participants will be better equipped to design experiences that resonate with their ideal candidates, leading to a more engaged, motivated, and productive workforce.

Waymaker Academy is open to all users of Waymaker, even if you do not have an app license yet.

To get started, choose a course, if you don’t have a user ID, you can create one and use that when you enter other courses.

If you want to see your badges and certifications against your profile in the Waymaker App, then ensure your Academy and App email are the same. All courses can also be accessed from main menu in the app.


1.5 hours

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