How to design the employee journey

1.5 hours

Waymaker Academy

Course overview

The employee journey is as crucial as the customer journey.

This course delves deep into the intricacies of the employee journey, offering a comprehensive guide for Chief of Staff, Strategy & Operations leaders, and team members.

Through a blend of theoretical knowledge and practical insights, participants will grasp the significance of the employee journey, its stages, and the pivotal role of emotions in shaping these journeys.

Moreover, the course underscores the importance of measuring the employee journey through various success metrics, ensuring that organizations can continually refine and optimize their approach.

Learning outcomes

By the end of this course, participants will be able to:

  1. Understand the Employee Journey: Grasp the concept and importance of the employee journey in the context of organizational growth and success.
  2. Identify the Stages: Recognize the three primary stages of the employee journey: Acquire, Retain, and Grow, and understand the significance of each stage.
  3. Harness the Power of Emotions: Understand the role of emotions in the employee experience and how they influence decision-making, performance, stress levels, and engagement.
  4. Utilize the Employee Journey Canvas: Effectively use the canvas to map out and workshop an employee experience journey, tailoring it to specific personas within the organization.
  5. Implement Acceleration Plays: Design and execute strategies that accelerate the employee journey, ensuring smoother transitions and enhanced experiences at each stage.
  6. Measure Success: Understand and apply a range of success metrics, from Employee NPS to Employee Lifetime Value, to gauge the effectiveness of the employee journey and make data-driven improvements.
  7. Optimize the Employee Experience: Use the insights and tools provided in the course to continually refine the employee journey, ensuring that it aligns with organizational goals and meets the evolving needs of the workforce.

By mastering the content of this course, participants will be equipped to design, implement, and optimize a holistic employee journey that not only enhances the employee experience but also drives organizational success.

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1.5 hours

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