WAYMAKER ACADEMY
Learn, grow, get certified.
Bite sized courses on leadership, planning & performance that you can use to grow yourself, your team or your business.
Or, get certified and build your own advisory career as Fractal Chief of Staff.
POPULAR COURSES
Explore popular courses in leadership, planning, & performance.
How to write a business plan
The course on Business Planning aims to provide a comprehensive guide to crafting a robust business plan that serves as a roadmap for organizational success.
Utilizing the Waymaker platform, the course delves into the nuances of business planning, from setting strategic goals to aligning team members.
It addresses the common challenges and misconceptions surrounding business plans and offers practical tools to make the planning process more efficient and effective.
How to write effective vision & purpose statements
Every team need a vision and purpose, but how do you write them to be effective and not corporate fluff & bubble.
This course delves into the significance of vision and purpose statements, guiding leaders to craft statements that resonate and drive organizational alignment.
Drawing from historical trends and modern insights, participants will learn the nuances of creating impactful statements that not only define an organization’s direction but also inspire its stakeholders.
This playbook addresses Question 1 within the 7 Questions.
How to design goals & outcomes
Effective goal management is crucial in leadership. “Goals & Outcomes” provides leaders with tools and techniques for goal management.
This course highlights the role of goals in strategic alignment. Leaders will learn to set and achieve goals across various organizational areas, from vision to customer experience.
This course will teach you how to design a goal, set outcomes, track actual vs performance using waypoints and build a scorecard.
The 5 leadership postures
“The 5 Leadership Postures” delves deep into the essence of leadership, exploring the attributes and styles that have shaped some of the world’s most influential leaders. Drawing inspiration from iconic figures like Winston Churchill, Steve Jobs, and Jack Welch, this course underscores the importance of continuous self-improvement in leadership.
It emphasizes that the growth potential of any organization is intrinsically linked to the leadership capabilities of its senior leaders, Chiefs of Staff, and managers.
How to write the CX Promise
In the “CX Promise” course, participants will delve into the intricacies of crafting a compelling promise to the market, which serves as a cornerstone for any organization’s go-to-market enablement strategy.
This course will guide participants through the process of creating a clear and impactful statement that encapsulates an organization’s value proposition, vision, and commitment to its customers.
How to write sales battlecards
The Sales Battlecard course is designed to equip sales professionals with the knowledge and skills to create an effective sales battle card. This tool is essential for understanding and articulating the unique selling points of a product or service against competitors.
Throughout the course, learners will be introduced to the key components of a battle card, best practices for its creation, and strategies for its effective utilization in real-world sales scenarios.
How to design performance architecture and write effective role descriptions
Master the art of performance architecture and designing role descriptions that deliver real outcomes.
This course delves deep into the foundational elements of performance architecture, focusing on the alignment of roles and responsibilities with the organization’s success metrics.
Participants will gain insights into the art of crafting precise job descriptions, ensuring that every team member is positioned for success.
Effective meetings: The leadership team meeting
Master the leadership team meeting.
This concise yet comprehensive course is designed for leaders who are committed to honing their skills in conducting effective leadership team meetings.
Whether you’re a Chief of Staff, C-level Executive, Team Leader, or Manager, this course equips you with the knowledge and strategies to lead your team towards enhanced collaboration, alignment, and problem-solving.
Sell better – build your go-to-market plan
Go from stalled to scaled in 12 sessions over 12 weeks and build your own unique Go-to-market playbook to empower your team to sell more, more easily.
Be recognized as a strategic leader
Learn the core functions of organization leadership & management to become a Chief of Staff or fractal Chief of Staff.
Platform specialist
Learn the skills to implement Waymaker into an organization.
CX Consultant
Lead the CX strategy & go-to-market plan for an organization.
EX Consultant
Lead the EX strategy & design performance architecture & roles.
Business consultant
Develop the clarity & alignment for strategic business planning.
Leadership Coach
Coach executives to find and close leadership & management gaps.
Advisor
Be a strategic advisor, build your own fractal Chief of Staff practice.
About Waymaker Academy
Waymaker Academy is a comprehensive learning platform offering bite-sized courses designed to sharpen the skills of leaders in various domains, including planning, leadership, management, sales, marketing, and strategic advisory.
How is Waymaker Academy Organized?
The academy is organized around five strategic themes, each addressing a critical aspect of organizational growth and leadership:
Work better
This theme focuses on the foundational elements of work, such as goals, meetings, task management, time management, and basic collaboration and planning.
Sell better
These courses are designed to help you acquire, retain, and grow the best customers. The primary theme is customer experience, covering sales, marketing, and service.
Hire better
Aimed primarily at people and culture or senior leaders, these courses delve into acquiring, retaining, and growing the best talent with a focus on employee experience.
Plan better
Centered around Waymaker’s growth framework, ‘The 7 Questions,’ these courses offer insights into strategic planning, organizational clarity, alignment, and business strategy.
Lead better
These courses are tailored for leadership development, specifically aimed at helping leaders develop other leaders.
Badges, collections, and certifications
Waymaker Academy offers more than 40 courses, each falling under one of two categories: badges or formal certifications.
Badges
These are short micro-courses that make up a collection.
Collections
A collection is a curated set of badges centered on one of the strategic themes. The collections are named after the five themes: Work Better, Hire Better, Sell Better, Plan Better, and Lead Better.
Certifications
These are official recognitions of learning designed for Waymaker Partners or those looking to demonstrate their expertise in strategic planning and leadership.
Each of the five collections supports a specific certification:
- Work Better supports the Certified Platform Specialist
- Hire Better supports the Certified EX Consultant
- Sell Better supports the Certified CX Consultant
- Plan Better supports the Certified Business Consultant
- Lead Better supports the Certified Leadership Coach
The sixth certification, Waymaker Certified Advisor, is the pinnacle credential that recognizes competency and capability across all areas covered in Waymaker Academy.
Pricing & accessability
All courses are free to both licensed and non-licensed users of Waymaker. Only the certification assessments are paid, and the pricing details for these are provided in the respective assessment overviews.
By offering a structured yet flexible learning path, Waymaker Academy empowers professionals to hone their skills and achieve demonstrable ROI in their roles, whether they are fractal Chiefs of Staff, business coaches, or consultants.
FAQs
What is Waymaker Academy?
Waymaker Academy is an educational platform offering bite-sized courses designed to enhance leadership skills in planning, management, sales, marketing, and strategic advisory.
Who is Waymaker Academy for?
The academy is designed for leaders, fractal Chiefs of Staff, business coaches, consultants, and professionals looking to improve their skills in various aspects of business and leadership.
How are the courses organized?
Courses are organized around five strategic themes: Work Better, Hire Better, Sell Better, Plan Better, and Lead Better. Each theme focuses on a specific aspect of organizational growth and leadership.
What is the difference between Badges, Collections, and Certifications?
Badges: Short micro-courses on specific topics.
Collections: A curated set of badges centered on one of the strategic themes.
Certifications: Official recognitions of learning, designed for those looking to demonstrate expertise in strategic planning and leadership.
How many courses are available?
There are more than 40 courses available, categorized either as badges or as formal certifications.
Are the courses free?
Yes, all courses are free to both licensed and non-licensed users of Waymaker. Only the assessments associated with the certifications are paid.
What are the prerequisites for certifications?
Each certification is supported by a collection of courses, except for the Waymaker Certified Advisor certification, which requires competency across all areas. The specific prerequisites for each certification are detailed in the certification overviews.
Can I take courses if I am not a Waymaker user?
Yes, the courses are accessible to both licensed and non-licensed users of Waymaker.
How do the certifications align with the strategic themes?
Each strategic theme supports a specific certification. For example, the Work Better theme supports the Certified Platform Specialist certification, and the Hire Better theme supports the Certified EX Consultant certification.
What is the Waymaker Certified Advisor certification?
The Waymaker Certified Advisor is the pinnacle certification, recognizing competency and capability across all areas covered in Waymaker Academy. It is supported by knowledge from all five collection themes.
How can Waymaker Academy benefit my career?
Waymaker Academy offers a structured learning path to hone your skills in various aspects of business and leadership, thereby enhancing your professional credibility and market value.
What is Waymaker.io and what do they do?
Waymaker.io is a cloud-based platform that provides a range of tools and services to help business and leadership consultants or coaches deliver more effective and valuable services to their clients. The platform includes features such as business and leadership diagnostics, goal setting, progress tracking, personalized learning, and data analytics.
How can Waymaker.io help me as a coach or consultant?
Waymaker.io can help you by providing you with a comprehensive set of tools and resources to help you deliver a demonstrable return on effort, whilst making your own life easier when using the structure and systems of Waymaker. The platform includes a range of features such as goal setting and tracking, personalized learning, and data analytics that can help you identify areas of improvement, develop personalized strategies, and measure progress over time.
Is Waymaker.io suitable for all types of coaches & consultants?
Yes, Waymaker.io is suitable for a wide range of business consultants and coaches, including those who specialize in strategy development, organizational development, leadership development, and more.
How much does it cost to use Waymaker.io?
Pricing for Waymaker.io varies depending on the specific features and services that you require. However, a partner license is only $99 per month, which gives access to your own partner portal, multi-client access, and a license to use content in Waymaker Academy with your clients. To get certified, follow the certification pathway, each certification is only $299. Always refer to Waymaker Pricing for the latest prices on licenses.
How can I get started with Waymaker.io?
To get started with Waymaker.io, sign up here, Pricing, choose the Partner subscription, start learning in Waymaker Academy, get your certifications. Once you have signed up, you will have access to all of the platform’s features and can begin exploring its capabilities.