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Marketing courses

Lead the marketing function in your organization. These courses in marketing are designed the Chief of Staff, senior marketing leaders, and team leaders.

How to define the market and ideal customer profiles

How to define the market and ideal customer profiles

This course delves deep into the intricacies of identifying, defining, and focusing on your specific market segment. Drawing inspiration from ancient trade routes to modern-day digital pathways, we explore the importance of clarity and focus in determining whom you serve.

By the end of this course, participants will have a comprehensive understanding of market dynamics, the significance of brand perceptions, and the tools to define their ideal customer profile.

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How to write an effective marketing plan

How to write an effective marketing plan

In the “Write an Effective Marketing Plan” course, participants will gain a deep understanding of what a marketing plan is, its significance for businesses, and the structured framework essential for its creation.

This course will guide learners through the process of developing a robust marketing plan that aligns with a business’s goals and resonates with its target audience.

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How to write the CX Promise

How to write the CX Promise

In the “CX Promise” course, participants will delve into the intricacies of crafting a compelling promise to the market, which serves as a cornerstone for any organization’s go-to-market enablement strategy.

This course will guide participants through the process of creating a clear and impactful statement that encapsulates an organization’s value proposition, vision, and commitment to its customers.

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How to map a customer journey

How to map a customer journey

This course is tailored for business professionals, especially those in leadership roles such as Chief of Staff, Sales and Marketing Leaders, and People and Culture Leaders.

Dive deep into the intricacies of the customer journey, from the initial awareness stage to the advocacy phase, and learn how to optimize each touchpoint to enhance the overall customer experience.

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How to write sales battlecards

How to write sales battlecards

The Sales Battlecard course is designed to equip sales professionals with the knowledge and skills to create an effective sales battle card. This tool is essential for understanding and articulating the unique selling points of a product or service against competitors.

Throughout the course, learners will be introduced to the key components of a battle card, best practices for its creation, and strategies for its effective utilization in real-world sales scenarios.

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How to define the market and write the ideal customer profile

How to define the market and write the ideal customer profile

For Marketing Professionals, Sales Teams, Product Managers, Brand Strategists, and Business Leaders.

This course is meticulously designed to guide participants through the process of defining their ideal customer and gaining a comprehensive understanding of the market landscape.

Leveraging the Waymaker toolkit, participants will delve deep into the intricacies of the Ideal Customer Canvas and the Market Canvas.

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