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Leadership & Management Courses

Lead the strategy & operations in your organization. These courses in leadership & management are designed the Chief of Staff, Strategy & Operations leaders, and team leaders.

How to write a business plan

How to write a business plan

The course on Business Planning aims to provide a comprehensive guide to crafting a robust business plan that serves as a roadmap for organizational success.

Utilizing the Waymaker platform, the course delves into the nuances of business planning, from setting strategic goals to aligning team members.

It addresses the common challenges and misconceptions surrounding business plans and offers practical tools to make the planning process more efficient and effective.

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Waymaker’s Leadership Curve

Waymaker’s Leadership Curve

This course, “Waymaker’s Leadership Curve”, is designed to provide a comprehensive understanding of the Waymaker platform’s foundational growth framework—Waymaker’s Leadership Curve™.

This framework serves as the cornerstone for achieving strategic agility and transformational leadership. The course delves into the science behind the Waymaker platform, exploring how organizations, products, or leaders evolve through various growth stages. It also emphasizes the importance of investing in the right skills and systems at each stage to unlock commercial value and achieve long-term success.

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How to lead CX & Go-to-market strategy

How to lead CX & Go-to-market strategy

This course delves deep into the intricacies of CX and its role in shaping go-to-market strategies. Through a comprehensive exploration of the customer journey, the course will equip leaders with the tools and insights needed to optimize their customer experience, ensuring alignment across teams and a clear promise to the market.

Most importantly leaders will learn how to design and plan their customer journey, set the right metrics across sales, marketing, and service, and learn how to write a CX Promise – a foundational statement on why customers should buy from you.

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How to write effective vision & purpose statements

How to write effective vision & purpose statements

Every team need a vision and purpose, but how do you write them to be effective and not corporate fluff & bubble.

This course delves into the significance of vision and purpose statements, guiding leaders to craft statements that resonate and drive organizational alignment.

Drawing from historical trends and modern insights, participants will learn the nuances of creating impactful statements that not only define an organization’s direction but also inspire its stakeholders.

This playbook addresses Question 1 within the 7 Questions.

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How to design goals & outcomes

How to design goals & outcomes

Effective goal management is crucial in leadership. “Goals & Outcomes” provides leaders with tools and techniques for goal management.

This course highlights the role of goals in strategic alignment. Leaders will learn to set and achieve goals across various organizational areas, from vision to customer experience.

This course will teach you how to design a goal, set outcomes, track actual vs performance using waypoints and build a scorecard.

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How to design a winning strategy

How to design a winning strategy

The purpose of this course is to equip leaders with the framework to focus their strategy. This course is designed to provide leaders with a robust framework to hone their strategic thinking and decision-making capabilities.

Leaders will be empowered to create, identify, or defend a winning strategic position with the market.

This course addresses Question 3 from the 7 Questions.

Q3: What is our strategy, where is our growth focussed and how do we improve our positioning?

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How to design a valuable business model

How to design a valuable business model

The purpose of this playbook is to equip leaders to find clarity in their business model, in order to help others, build value in it.

The course will also explore renowned business model frameworks and introduce participants to the Business Model Canvas, a tool that aids in visualizing and innovating business models.

Leaders will be empowered to create, clarify, innovate, optimise, and improve their business model.

This playbook addresses Question 4 from the 7 Questions.

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How to design employee experience

How to design employee experience

The purpose of this playbook is to equip leaders with the skills to build clarity, alignment, and results through their organisation’s employee experience. 

Leaders will be equipped to diagnose the employee experience and identify growth opportunities in their people and culture.

Most importantly leaders will learn how to design and plan their employee journey.

This playbook addresses Question 6 from the 7 Questions on the Waymaker’s Leadership Curve.

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How to define the market and ideal customer profiles

How to define the market and ideal customer profiles

This course delves deep into the intricacies of identifying, defining, and focusing on your specific market segment. Drawing inspiration from ancient trade routes to modern-day digital pathways, we explore the importance of clarity and focus in determining whom you serve.

By the end of this course, participants will have a comprehensive understanding of market dynamics, the significance of brand perceptions, and the tools to define their ideal customer profile.

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The 5 responsibilities of a leader

The 5 responsibilities of a leader

Leadership is a multifaceted role that goes beyond mere management. It encompasses a blend of character, values, skills, and systems. But at its core, what does a leader truly do?

This course delves into the fundamental responsibilities of a leader, providing a clear roadmap for those aspiring to lead with purpose, clarity, and impact.

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The 8 character traits of leaders

The 8 character traits of leaders

The “Leadership Character – The 8 Character Traits of Leaders” course delves deep into the essence of leadership, focusing on the character traits that define and shape effective leaders. While leadership skills and systems are crucial, the character of a leader often determines their influence, effectiveness, and legacy.

This course is designed to help leaders introspect, understand, and cultivate these essential character traits, ensuring they lead with authenticity, integrity, and impact.

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Leadership personality & strengths

Leadership personality & strengths

The “Leadership & Personality Strengths” course delves into the intricate relationship between leadership and personality. It aims to equip leaders with the knowledge and tools to understand their own personality traits and those of their team members.

By understanding these traits, leaders can optimize team dynamics, enhance individual performance, and foster a more harmonious and productive work environment.

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The 5 leadership postures

The 5 leadership postures

“The 5 Leadership Postures” delves deep into the essence of leadership, exploring the attributes and styles that have shaped some of the world’s most influential leaders. Drawing inspiration from iconic figures like Winston Churchill, Steve Jobs, and Jack Welch, this course underscores the importance of continuous self-improvement in leadership.

It emphasizes that the growth potential of any organization is intrinsically linked to the leadership capabilities of its senior leaders, Chiefs of Staff, and managers.

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How to write an effective sales plan

How to write an effective sales plan

This course is designed to teach users how to write a comprehensive sales plan that aligns with the business goals and objectives.

Participants will learn the key elements of a sales plan and how to create a strategic roadmap to achieve sales targets.

This course will cover market conditions, target customers, current challenges, key metrics, strategic initiatives, and learning and development.

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How to write your EX Promise

How to write your EX Promise

The Employee Experience (EX) Promise serves as a powerful tool to attract, engage, and retain top-tier talent.

This course offers a comprehensive guide to crafting a compelling EX Promise, ensuring that organizations effectively communicate their unique value proposition to both current and prospective employees.

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How to design performance architecture and write effective role descriptions

How to design performance architecture and write effective role descriptions

Master the art of performance architecture and designing role descriptions that deliver real outcomes.

This course delves deep into the foundational elements of performance architecture, focusing on the alignment of roles and responsibilities with the organization’s success metrics.

Participants will gain insights into the art of crafting precise job descriptions, ensuring that every team member is positioned for success.

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How to design the employee journey

How to design the employee journey

The employee journey is as crucial as the customer journey.

This course delves deep into the intricacies of the employee journey, offering a comprehensive guide for Chief of Staff, Strategy & Operations leaders, and team members.

Through a blend of theoretical knowledge and practical insights, participants will grasp the significance of the employee journey, its stages, and the pivotal role of emotions in shaping these journeys.

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How to write an employee value proposition

How to write an employee value proposition

Learn how to an employee value proposition.

This course is designed for the Chief of Staff, Strategy Executives, and team members who want to understand and implement an effective Employee Value Proposition (EVP) for their organization.

Through a structured approach, participants will learn to craft an EVP, adapt it into actionable content for their organization’s website, and gather market or social proof to substantiate their EVP.

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How to design employee personas

How to design employee personas

Learn how to design your ideal employee personas.

This course will guide you through the process of creating a detailed and actionable employee persona, ensuring you attract, retain, and develop the best talent for your organization.

Dive deep into the concept of employee personas, understand the significance behind them, and utilize the Waymaker Employee Persona Canvas to craft your own.

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How to design your ideal culture

How to design your ideal culture

This course delves deep into the concept of organizational culture, emphasizing its significance and the role it plays in shaping the identity and success of an organization.

Through a comprehensive exploration of the Culture Canvas, participants will gain insights into the foundational elements of culture, its historical evolution, and the tools to dissect and design an ideal culture for their organization.

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How to develop your values, principles, and behaviors

How to develop your values, principles, and behaviors

In this course, participants will embark on a journey to understand, create, and implement organizational values, principles, and behaviors.

As a Chief of Staff, Strategy, or Executive Officer, you know values shape the culture.

Through a blend of theoretical knowledge and practical exercises, learners will gain insights into the significance of values in shaping organizational culture and decision-making.

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Effective meetings: The sales meeting

Effective meetings: The sales meeting

This comprehensive course, “Mastering Effective Sales Meetings,” is designed to equip Chief of Staff, Strategy & Operations Leaders, Team Leaders, and Sales Team Members with the essential knowledge and skills to conduct highly successful sales meetings together as a team.

This course provides participants with the tools, strategies, and techniques necessary to confidently plan, execute, and follow up on sales meetings, ensuring they become a driving force in advancing opportunities through the sales pipeline.

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Effective meetings: The leadership team meeting

Effective meetings: The leadership team meeting

Master the leadership team meeting.

This concise yet comprehensive course is designed for leaders who are committed to honing their skills in conducting effective leadership team meetings.

Whether you’re a Chief of Staff, C-level Executive, Team Leader, or Manager, this course equips you with the knowledge and strategies to lead your team towards enhanced collaboration, alignment, and problem-solving.

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Effective meetings: The one-on-one meeting

Effective meetings: The one-on-one meeting

Mastering One-on-One Meetings with the GROW Framework.

Welcome to the course on “Mastering One-on-One Meetings with the GROW Framework.” In today’s dynamic business environment, effective one-on-one meetings are crucial for fostering growth, addressing roadblocks, and creating a sense of belonging and purpose within your team.

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Effective meetings: The daily stand up

Effective meetings: The daily stand up

This comprehensive course is designed to equip Chief of Staff, Senior Managers, and Team Leaders with the essential knowledge and skills needed to master the art of conducting effective daily stand-up meetings.

Whether you are leading a small team or overseeing a large organization, the ability to run efficient and productive daily stand-ups is a critical skill for achieving project success in today’s fast-paced business environment.

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Plan better – build your business plan

Plan better – build your business plan

Go from frustrated to freedom in 12 weeks and build your own unique employee experience to empower your team to deliver more, more easily.

This course is a best practice template for a quarterly intensive on going deep on developing an employee experience.

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Write an effective service plan

Write an effective service plan

This course is designed to teach users how to write a comprehensive service plan that aligns with the business goals and outcomes.

Participants will learn the key elements of a service plan and how to create a strategic roadmap to achieve service targets.

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