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The Waymaker Certified Advisor Certification is the pinnacle credential for business advisors who aim to be leaders of leaders in both business and leadership growth.
Priced at $299 AUD, the test is non-proctored and accessible to professionals globally.
This certification serves as the capstone to all prior Waymaker certifications, including Platform Specialist, EX Consultant, CX Consultant, Business Consultant, and Leadership Coach.
The Waymaker Certified Leadership Coach Certification is a specialized credential aimed at coaches who are committed to elevating leadership skills and capabilities with demonstrable ROI.
Priced at $299 AUD, the test is non-proctored and accessible to professionals globally.
Building upon the foundational Waymaker Platform Specialist certification, this program is particularly relevant for fractal Chiefs of Staff, leadership coaches, and executive coaches.
The Waymaker Certified Business Consultant Certification is a comprehensive credential designed for advisors committed to leading organizations from chaos to strategic agility.
Priced at $299 AUD, the test is non-proctored and accessible to professionals globally.
This certification is the culmination of prior Waymaker certifications, including Platform Specialist, EX Consultant, and CX Consultant. It is particularly relevant for fractal Chiefs of Staff, business coaches, and consultants.
The Waymaker Employee Experience (EX) Consultant Certification is a specialized credential designed for consultants and coaches focused on driving organizational growth through effective employee experience transformation.
Priced at $299 AUD, the test is non-proctored and accessible to professionals globally.
This certification builds upon the foundational Waymaker Platform Specialist certification and is particularly relevant for fractal Chiefs of Staff and leaders in people and culture.
The Waymaker Customer Experience (CX) Consultant Certification is an advanced credential aimed at leaders who aspire to transform sales and marketing teams into high-performing growth engines for organizations.
Priced at $299 AUD, the test is non-proctored and accessible to professionals globally.
This certification builds upon the foundational Waymaker Platform Specialist certification and is particularly suitable for business coaches, consultants, and fractal Chiefs of Staff involved in strategy and operations.
The Waymaker Certified Platform Specialist certification is a foundational credential designed to equip business coaches, consultants, and operational leaders with the skills and knowledge to implement Waymaker’s leadership growth framework and best practices.
Priced at $299 AUD, the test is non-proctored and accessible to professionals globally.
The course on Business Planning aims to provide a comprehensive guide to crafting a robust business plan that serves as a roadmap for organizational success.
Utilizing the Waymaker platform, the course delves into the nuances of business planning, from setting strategic goals to aligning team members.
It addresses the common challenges and misconceptions surrounding business plans and offers practical tools to make the planning process more efficient and effective.
This course, “Waymaker’s Leadership Curve”, is designed to provide a comprehensive understanding of the Waymaker platform’s foundational growth framework—Waymaker’s Leadership Curve™.
This framework serves as the cornerstone for achieving strategic agility and transformational leadership. The course delves into the science behind the Waymaker platform, exploring how organizations, products, or leaders evolve through various growth stages. It also emphasizes the importance of investing in the right skills and systems at each stage to unlock commercial value and achieve long-term success.
This course delves deep into the intricacies of CX and its role in shaping go-to-market strategies. Through a comprehensive exploration of the customer journey, the course will equip leaders with the tools and insights needed to optimize their customer experience, ensuring alignment across teams and a clear promise to the market.
Most importantly leaders will learn how to design and plan their customer journey, set the right metrics across sales, marketing, and service, and learn how to write a CX Promise – a foundational statement on why customers should buy from you.
Every team need a vision and purpose, but how do you write them to be effective and not corporate fluff & bubble.
This course delves into the significance of vision and purpose statements, guiding leaders to craft statements that resonate and drive organizational alignment.
Drawing from historical trends and modern insights, participants will learn the nuances of creating impactful statements that not only define an organization’s direction but also inspire its stakeholders.
This playbook addresses Question 1 within the 7 Questions.
Effective goal management is crucial in leadership. “Goals & Outcomes” provides leaders with tools and techniques for goal management.
This course highlights the role of goals in strategic alignment. Leaders will learn to set and achieve goals across various organizational areas, from vision to customer experience.
This course will teach you how to design a goal, set outcomes, track actual vs performance using waypoints and build a scorecard.
The purpose of this course is to equip leaders with the framework to focus their strategy. This course is designed to provide leaders with a robust framework to hone their strategic thinking and decision-making capabilities.
Leaders will be empowered to create, identify, or defend a winning strategic position with the market.
This course addresses Question 3 from the 7 Questions.
Q3: What is our strategy, where is our growth focussed and how do we improve our positioning?
The purpose of this playbook is to equip leaders to find clarity in their business model, in order to help others, build value in it.
The course will also explore renowned business model frameworks and introduce participants to the Business Model Canvas, a tool that aids in visualizing and innovating business models.
Leaders will be empowered to create, clarify, innovate, optimise, and improve their business model.
This playbook addresses Question 4 from the 7 Questions.
The purpose of this playbook is to equip leaders with the skills to build clarity, alignment, and results through their organisation’s employee experience.
Leaders will be equipped to diagnose the employee experience and identify growth opportunities in their people and culture.
Most importantly leaders will learn how to design and plan their employee journey.
This playbook addresses Question 6 from the 7 Questions on the Waymaker’s Leadership Curve.
This course delves deep into the intricacies of identifying, defining, and focusing on your specific market segment. Drawing inspiration from ancient trade routes to modern-day digital pathways, we explore the importance of clarity and focus in determining whom you serve.
By the end of this course, participants will have a comprehensive understanding of market dynamics, the significance of brand perceptions, and the tools to define their ideal customer profile.
Leadership is a multifaceted role that goes beyond mere management. It encompasses a blend of character, values, skills, and systems. But at its core, what does a leader truly do?
This course delves into the fundamental responsibilities of a leader, providing a clear roadmap for those aspiring to lead with purpose, clarity, and impact.
The “Leadership Character – The 8 Character Traits of Leaders” course delves deep into the essence of leadership, focusing on the character traits that define and shape effective leaders. While leadership skills and systems are crucial, the character of a leader often determines their influence, effectiveness, and legacy.
This course is designed to help leaders introspect, understand, and cultivate these essential character traits, ensuring they lead with authenticity, integrity, and impact.
The “Leadership & Personality Strengths” course delves into the intricate relationship between leadership and personality. It aims to equip leaders with the knowledge and tools to understand their own personality traits and those of their team members.
By understanding these traits, leaders can optimize team dynamics, enhance individual performance, and foster a more harmonious and productive work environment.
“The 5 Leadership Postures” delves deep into the essence of leadership, exploring the attributes and styles that have shaped some of the world’s most influential leaders. Drawing inspiration from iconic figures like Winston Churchill, Steve Jobs, and Jack Welch, this course underscores the importance of continuous self-improvement in leadership.
It emphasizes that the growth potential of any organization is intrinsically linked to the leadership capabilities of its senior leaders, Chiefs of Staff, and managers.
This course is designed to teach users how to write a comprehensive sales plan that aligns with the business goals and objectives.
Participants will learn the key elements of a sales plan and how to create a strategic roadmap to achieve sales targets.
This course will cover market conditions, target customers, current challenges, key metrics, strategic initiatives, and learning and development.
In the “Write an Effective Marketing Plan” course, participants will gain a deep understanding of what a marketing plan is, its significance for businesses, and the structured framework essential for its creation.
This course will guide learners through the process of developing a robust marketing plan that aligns with a business’s goals and resonates with its target audience.
In the “CX Promise” course, participants will delve into the intricacies of crafting a compelling promise to the market, which serves as a cornerstone for any organization’s go-to-market enablement strategy.
This course will guide participants through the process of creating a clear and impactful statement that encapsulates an organization’s value proposition, vision, and commitment to its customers.
In the “Develop a Custom Sales Method” course, participants will embark on a journey to craft a unique and tailored sales method for their organization.
This course is designed to guide teams in creating a sales framework that feels intuitive and natural, ensuring that every interaction with a client is maximized for potential sales.
By the end of this course, participants will have a clear understanding of how to develop a branded sales method that aligns with their organization’s buyer journey and resonates with their team.
The buyer journey is a specific segment of the broader customer journey, focusing on interactions between qualified prospects and the sales team.
This course offers a detailed exploration of the buyer journey, emphasizing its distinct stages, key metrics, and effective communication strategies.
This course is tailored for business professionals, especially those in leadership roles such as Chief of Staff, Sales and Marketing Leaders, and People and Culture Leaders.
Dive deep into the intricacies of the customer journey, from the initial awareness stage to the advocacy phase, and learn how to optimize each touchpoint to enhance the overall customer experience.
The Sales Battlecard course is designed to equip sales professionals with the knowledge and skills to create an effective sales battle card. This tool is essential for understanding and articulating the unique selling points of a product or service against competitors.
Throughout the course, learners will be introduced to the key components of a battle card, best practices for its creation, and strategies for its effective utilization in real-world sales scenarios.
For Marketing Professionals, Sales Teams, Product Managers, Brand Strategists, and Business Leaders.
This course is meticulously designed to guide participants through the process of defining their ideal customer and gaining a comprehensive understanding of the market landscape.
Leveraging the Waymaker toolkit, participants will delve deep into the intricacies of the Ideal Customer Canvas and the Market Canvas.
The Employee Experience (EX) Promise serves as a powerful tool to attract, engage, and retain top-tier talent.
This course offers a comprehensive guide to crafting a compelling EX Promise, ensuring that organizations effectively communicate their unique value proposition to both current and prospective employees.
Master the art of performance architecture and designing role descriptions that deliver real outcomes.
This course delves deep into the foundational elements of performance architecture, focusing on the alignment of roles and responsibilities with the organization’s success metrics.
Participants will gain insights into the art of crafting precise job descriptions, ensuring that every team member is positioned for success.
The employee journey is as crucial as the customer journey.
This course delves deep into the intricacies of the employee journey, offering a comprehensive guide for Chief of Staff, Strategy & Operations leaders, and team members.
Through a blend of theoretical knowledge and practical insights, participants will grasp the significance of the employee journey, its stages, and the pivotal role of emotions in shaping these journeys.
Learn how to an employee value proposition.
This course is designed for the Chief of Staff, Strategy Executives, and team members who want to understand and implement an effective Employee Value Proposition (EVP) for their organization.
Through a structured approach, participants will learn to craft an EVP, adapt it into actionable content for their organization’s website, and gather market or social proof to substantiate their EVP.
Learn how to design your ideal employee personas.
This course will guide you through the process of creating a detailed and actionable employee persona, ensuring you attract, retain, and develop the best talent for your organization.
Dive deep into the concept of employee personas, understand the significance behind them, and utilize the Waymaker Employee Persona Canvas to craft your own.
This course delves deep into the concept of organizational culture, emphasizing its significance and the role it plays in shaping the identity and success of an organization.
Through a comprehensive exploration of the Culture Canvas, participants will gain insights into the foundational elements of culture, its historical evolution, and the tools to dissect and design an ideal culture for their organization.
In this course, participants will embark on a journey to understand, create, and implement organizational values, principles, and behaviors.
As a Chief of Staff, Strategy, or Executive Officer, you know values shape the culture.
Through a blend of theoretical knowledge and practical exercises, learners will gain insights into the significance of values in shaping organizational culture and decision-making.
This comprehensive course, “Mastering Effective Sales Meetings,” is designed to equip Chief of Staff, Strategy & Operations Leaders, Team Leaders, and Sales Team Members with the essential knowledge and skills to conduct highly successful sales meetings together as a team.
This course provides participants with the tools, strategies, and techniques necessary to confidently plan, execute, and follow up on sales meetings, ensuring they become a driving force in advancing opportunities through the sales pipeline.
Master the leadership team meeting.
This concise yet comprehensive course is designed for leaders who are committed to honing their skills in conducting effective leadership team meetings.
Whether you’re a Chief of Staff, C-level Executive, Team Leader, or Manager, this course equips you with the knowledge and strategies to lead your team towards enhanced collaboration, alignment, and problem-solving.
Mastering One-on-One Meetings with the GROW Framework.
Welcome to the course on “Mastering One-on-One Meetings with the GROW Framework.” In today’s dynamic business environment, effective one-on-one meetings are crucial for fostering growth, addressing roadblocks, and creating a sense of belonging and purpose within your team.
This comprehensive course is designed to equip Chief of Staff, Senior Managers, and Team Leaders with the essential knowledge and skills needed to master the art of conducting effective daily stand-up meetings.
Whether you are leading a small team or overseeing a large organization, the ability to run efficient and productive daily stand-ups is a critical skill for achieving project success in today’s fast-paced business environment.
Learn how to lead yourself, and your team, from reactive chaos to strategic agility.
Waymaker’s Leadership diagnostic is the most powerful, multidimensional diagnostic ever to be presented on one page of practical insights.
Go from frustrated to freedom in 12 weeks and build your own unique employee experience to empower your team to deliver more, more easily.
This course is a best practice template for a quarterly intensive on going deep on developing an employee experience.
Go from frustrated to freedom in 12 weeks and build your own unique employee experience to empower your team to deliver more, more easily.
This course is a best practice template for a quarterly intensive on going deep on developing an employee experience.
Go from stalled to scaled in 12 sessions over 12 weeks and build your own unique Go-to-market playbook to empower your team to sell more, more easily.
Go from reactive chaos to strategic agility in 30 days or less.
This course will help you learn, apply, and implement the core foundations of Waymaker.
This course is specifically designed for users on a Goal license, or as a starting course for new users.
This course is designed to teach users how to write a comprehensive service plan that aligns with the business goals and outcomes.
Participants will learn the key elements of a service plan and how to create a strategic roadmap to achieve service targets.
